Peroni Nastro Azzurro Launches The Visionary World of Vogue Italia

NEW YORK - Thursday, October 16th 2014 [ME NewsWire]

(BUSINESS WIRE) -- The world’s no.1 premium Italian beer, Peroni Nastro Azzurro, last night announced the launch of its tribute to Vogue Italia, the world’s leading voice of Italian style. The exhibition, entitled Peroni Nastro Azzurro Celebrates The Visionary World of Vogue Italia was unveiled to a full house at Industria in New York City. A not-to-be-missed digital version of the exhibition premieres today online at visionaryworld.vogue.it

The new exhibition is inspired by the Vogue Italia’s 50th anniversary and is curated by the magazine’s editor-in-chief Franca Sozzani. It features 30 videos that capture the magazine’s wit, provocation and intelligence. Famed film director Baz Luhrmann, who features in the exhibition was in attendance, along with models Carolyn Murphy, Nina Agdal and Constance Jablonski, actor Zachary Quinto, photographer Ellen von Unwerth and stylist Giovanna Battaglia.

Viewers discover a backstage perspective on compelling individuals who have been featured in the magazine or contributed to its content. Photographers, artists, actors, models, designers, musicians and architects are seen from a unique point of view. Behind-the-scenes footage reveals an intimate portrait of the publication’s journey.

Highlights include Miles Aldridge’s hypnotic shots in saturated colors; art by Vanessa Beecroft and Marina Abramović; models and muses such as Mariacarla Boscono and Eva Herzigova; icons of cinema including Quentin Tarantino, Oliver Stone and Michael Fassbender; cult designers such as Manolo Blahnik and Philip Treacy. Each video gives audiences insight into what makes Vogue Italia a powerful force for Italian style.

“Vogue Italia is delighted to be collaborating with Peroni Nastro Azzurro on such a rewarding project. The exhibition is the first of its kind and I have selected very special moments from our rich history of working with extremely talented artists.” Said Franca Sozzani, editor-in-chief, Vogue Italia,

Over the decades, Vogue Italia has been revered for perfectly capturing the zeitgeist of the moment - be it fashion, society, economics or politics. It is known for its visually arresting approach, and intelligent, game-changing content. Like Vogue Italia, Peroni Nastro Azzurro was born in 1960's; an era synonymous with style, creativity and prosperity. Keeping true to its roots in Italian style, Peroni Nastro Azzurro is frequently found on catwalks or in conversation with innovators of Italian design, cuisine or cinema.

“Vogue Italia and Peroni Nastro Azzurro share a passion for style, which forms common ground for our collaboration,” said Claudia Falcone, Global Brand Director, Peroni Nastro Azzurro, “Through this partnership we will honour the past, and also support the future of Italian style.” 2015 partnership plans include a global search to discover and nurture the next generation of fashion design style makers.

The Visionary World of Vogue Italia runs 15-22 October at Industria, Studio 10 in New York, and 16-31 October at Holt Renfrew in Toronto. The entire exhibition can be viewed online at visionaryworld.vogue.it. For more information on the project please visitwww.Peroniitaly.com. Details of the 2015 talent discovery project and how to submit will be announced April 2015.

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NOTES TO THE EDITOR:

Peroni Nastro Azzurro

The crisp and refreshing beer with an unmistakable Italian taste, Peroni Nastro Azzurro is one of the most successful premium beer brands in the world and a star in the SABMiller portfolio. Peroni Nastro Azzurro is a truly international brand, with a presence in six continents. Key markets include the UK, Australia, US, and South Africa as well as Canada, India, Russia, Colombia, France, Spain, Japan, Hong Kong, Vietnam and, of course, its home in Italy. Website: www.Peroniitaly.com

SABMiller

SABMiller plc is in the beer and soft drinks business. We are the world’s second largest brewing company and are one of the world’s largest bottlers of Coca-Cola drinks. We also produce a portfolio of wholly-owned soft drinks brands.

We are a FTSE-20 company, with shares trading on the London Stock Exchange, and we have a secondary listing on the Johannesburg stock exchange. We operate in more than 80 countries with around 70,000 employees.

The group’s brand portfolio includes leading local brands such as Aguila (Colombia), Castle (South Africa), Miller Lite (USA), Snow (China), Victoria Bitter (Australia) and Tyskie (Poland) as well as global brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft and Grolsch. Every minute of every day, more than 140,000 bottles of SABMiller beer are sold.

In the year ended 31 March 2014, the group sold 318 million hectolitres of lager, soft drinks and other alcoholic beverages, generating group net producer revenue of US$26,719 million and EBITA of US$6,453 million.

This announcement is available on the company website: www.sabmiller.com

Gabrielle Shaw Communications (www.gabrielleshaw.com) is the lead global communications agency for Peroni Nastro Azzurro.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20141015006396/en/

Contacts

For Peroni Nastro Azzurro

Bella Cager

bella@gabrielleshaw.com



or

Helen Arathoon

helen@gabrielleshaw.com

+44 (0) 207 731 8811