IFF Launches SENSORA™, an Innovative Pro-Fragrance Technology Platform

 

NEW YORK -

A light-activated fragrance experience enhancer, starting with liquid detergents

(BUSINESS WIRE)--IFF (NYSE: IFF) — a global leader in flavors, fragrances, food ingredients and health and biosciences — today announced the launch of SENSORA™, its advanced patent-pending pro-fragrance technology designed to transform how scent is experienced across home, fabric and personal care applications. Developed to meet the rising demand for a longer-lasting and more sophisticated scent experience, SENSORA™ delivers an evolving olfactive profile with sustained release, extending enjoyment well beyond first use.

“With SENSORA™, we are advancing fragrance performance into a new territory — one where scent continues to reveal itself in real life, long after the first moment of use,” said Ana Paula Mendonça, president of IFF Scent. “By combining pro-fragrance science with our deep expertise in fragrance design, we are creating more enduring, more meaningful experiences that bring consumers joy.”

Where pro-fragrance science meets fragrance experience enhancement

A pro-fragrance is a delivery system designed for the controlled release of scent. At the core of SENSORA™ is an innovative pro-fragrance mechanism engineered to unlock complex olfactive dimensions over time. This activation is triggered by light — both indoor and outdoor — enabling a controlled, phased release of scent from storage through wear.

SENSORA™ is designed to:

Sustain fragrance presence well beyond washing and into use

Reveal new olfactive facets over time, enhancing richness and sophistication

Extend scent perception for days — up to 20 days after activation

First application: fabric care

Today, IFF introduces Floral Fusion under the SENSORA™ platform — its first light-activated pro-fragrance specifically designed for liquid detergents — as part of its fragrance experience enhancer portfolio. It delivers a long-lasting, evolving scent experience, releasing refined floral notes on dry fabrics, enriching the fragrance experience beyond the original scent signature.

“SENSORA™ gives our customers a powerful new way to differentiate in laundry care, a category where consumers increasingly expect fragrance to deliver both lasting impact and elevated sensorial pleasure,” said Jan Bechtel, senior vice president of consumer fragrance for IFF Scent. “Starting with liquid detergents, this breakthrough offering creates new opportunities to build memorable product experiences, strengthen brand preference and respond to evolving consumer expectations.”

Meeting a clear consumer shift

An IFF global usage and attitudes survey conducted in 17 countries in 2026 found that consumers are increasingly seeking benefits that go beyond freshness to deliver lasting impact and sensorial pleasure:

More than one-third expect laundry fragrance to last longer

Nearly one in four want scent to remain noticeable for at least four days

SENSORA™ responds directly to these expectations, delivering premium scent performance designed for real-life conditions.

A scalable platform for future innovation

Part of IFF’s SCENT+™ innovation pillar and grounded in its Science of Performance, SENSORA™ integrates seamlessly into fragrance compositions, giving perfumers precise control to design bespoke performance profiles.

“SENSORA™ represents a step-change in how we design fragrance performance,” said Mohammed Ashour, vice president of innovation for IFF Scent. “Its light-activated pro-fragrance mechanism gives perfumers a new level of control to orchestrate how scent evolves, revealing new olfactive facets over time while providing a scalable platform for innovation across applications and categories.”

Welcome to IFF

At IFF (NYSE: IFF), we make joy through science, creativity and heart. As the global leader in taste, scent, food ingredients, health and biosciences, we’re innovating for the future. Every day, we deliver groundbreaking, sustainable solutions that elevate products people love—advancing wellness, delighting the senses and enhancing the human experience. Learn more at iff.com, LinkedIn, Instagram and Facebook.

© 2026 by International Flavors & Fragrances Inc. IFF is a Registered Trademark. All Rights Reserved

 

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Contacts

 

Contact: Judith Gross, VP, Communications & Branding

Department: Scent

Email: scentmediarequest@iff.com

 

Interactive Brokers Expands Access to Korean Equities with Launch of Nextrade ATS

 IB SmartRouting℠ Routes Orders to the Best Available Price Between KRX and Nextrade

(BUSINESS WIRE) -- Interactive Brokers (Nasdaq: IBKR), an automated global broker, today announced the launch of select Korean equities through Nextrade, South Korea's first Alternative Trading System (ATS). The addition of Nextrade builds on Interactive Brokers' earlier launch of the Korea Exchange (KRX), through which it became the first major US-based broker to provide global investors with direct access to Korean equities. Clients trading on Nextrade benefit from significantly extended trading hours and access to additional liquidity. Interactive Brokers has enabled IB SmartRouting℠ across both the Korea Exchange (KRX) and Nextrade, automatically routing orders to the venue offering the best price. This helps clients achieve best execution while providing greater flexibility and more opportunities to participate in one of Asia's most dynamic equity markets.

Korea's equity market ranks among the top global exchanges by market capitalization and is home to world-leading companies such as Samsung Electronics, SK Hynix, and Hyundai Motor offering meaningful exposure to some of Asia's most prominent and innovative industries. From a single unified platform, Interactive Brokers clients can seamlessly manage diversified global portfolios, trading stocks, options, futures, currencies, bonds, and funds across more than 170 markets worldwide, now including Korean equities through both the Korea Exchange and Nextrade.

"Korea is home to some of the world's most innovative companies, and its equity market has become increasingly central to global investment strategies," said David Friedland, Managing Director for Asia Pacific at Interactive Brokers. "By adding Nextrade alongside the Korea Exchange, we're giving clients greater flexibility and more ways to capture opportunities in one of Asia's most compelling markets, while further demonstrating our commitment to providing broad, cost-efficient market access worldwide."

Nextrade offers access to approximately 650 securities from the KOSPI and KOSDAQ markets, competitive fees, and an extended 12-hour trading window, running from 8:00 AM to 8:00 PM KST across three sessions. This expanded trading window gives clients greater flexibility to act on Korean market opportunities outside traditional exchange hours, whether responding to overnight global developments or coordinating trades across multiple time zones.

Nextrade operates from 8:00 AM to 8:00 PM KST across three sessions: Pre-Market (8:00-8:50 AM), Standard (9:00 AM-3:20 PM), and After-Market (3:30-8:00 PM).

For additional information visit:

US and countries served by IB LLC: Nextrade

Canada: Nextrade

United Kingdom: Nextrade

Europe: Nextrade

Hong Kong: Nextrade

Singapore: Nextrade

Australia: Nextrade

Japan: Nextrade

Access to equities on Nextrade through Interactive Brokers is not available to residents of Korea. Availability of products varies by Interactive Brokers affiliate and client country of residence.

The best-informed investors choose Interactive Brokers.

About Interactive Brokers Group, Inc.:

Interactive Brokers Group, Inc. (NASDAQ: IBKR) is a member of the S&P 500. Its affiliates provide automated trade execution and custody of securities, commodities, foreign exchange, and prediction markets around the clock on over 170 markets in numerous countries and currencies from a single unified platform to clients worldwide. We serve individual investors, hedge funds, proprietary trading groups, financial advisors and introducing brokers. Our four decades of focus on technology and automation have enabled us to equip our clients with a uniquely sophisticated platform to manage their investment portfolios. We strive to provide our clients with advantageous execution prices and trading, risk and portfolio management tools, research facilities and investment products, all at low or no cost, positioning them to achieve superior returns on investments. Interactive Brokers has consistently earned recognition as a top broker, garnering multiple awards and accolades from respected industry sources such as Barron's, Investopedia, Stockbrokers.com, and many others.

Follow Interactive Brokers on social media: Facebook, Instagram, LinkedIn, Reddit, X (Twitter), TikTok, YouTube

 

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Contacts

Contacts for Interactive Brokers Group, Inc.

Media: Katherine Ewert, media@ibkr.com

 

Hytera Debuts SC700 Smart 4G Body Camera at CCW 2026

 

LONDON - 

(BUSINESS WIRE) -- Hytera, a leading global provider of critical communications technologies and solutions, officially debuted its SC700 Smart 4G Body Camera at Critical Communications World (CCW) 2026.

Public safety operations are increasingly moving toward real-time, connected workflows, where communication, video, and situational awareness are integrated to support a faster and more coordinated response in the field. The SC700 is designed to support this shift. It enables live video, location sharing and push-to-talk communication, helping connect frontline officers with control rooms. Integrated with Hytera HyTalk PoC System, it also supports communication across broadband and PMR users to improve coordination across teams.

It also features Intelligent Scene Aware, which can detect abnormal situations such as man down, inactivity, or device tampering, and automatically alert dispatch centers.

“The role of body-worn camera is evolving beyond evidence capture,” said Leslie Li, Deputy General Manager of BWC Business Unit, Hytera. “It is becoming part of a connected operational workflow that links frontline personnel, control rooms, and decision-makers in real time.”

Designed for frontline use, the SC700 combines a long battery life, simple operation, and secure evidence handling, supporting organizations in improving situational awareness and operational response.

About Hytera

Hytera Communications Corporation Limited (SZSE: 002583) is a leading global provider of critical communications technologies and solutions. Hytera has been serving worldwide users over three decades with its innovative portfolio of two-way radios, PMRhttps://www.hytera.com/en/

 

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Contacts

lele.yao@hytera.com