Monday, May 4, 2026

NIQ Research Reveals New Rules of Commerce: AI Is Beginning to Decide What Consumers Buy

 CHICAGO - Monday, 04. May 2026 AETOSWire 



NIQ’s latest global report—The Commerce Revolution: Where East Meets West—examines how commerce intelligence is helping brands, retailers, and platforms navigate a rapidly converging global landscape


AI is rapidly becoming the buyer, not just the tool—reshaping how products are discovered, chosen, and purchased


The next wave of retail growth isn’t coming from traditional e‑commerce, but from live, social, quick, and AI‑driven commerce models scaling from East to West


(BUSINESS WIRE) -- NielsenIQ (NYSE: NIQ) has announced the release of its new global report, The Commerce Revolution: Where East Meets West, which examines how Eastern-led commerce innovation and Western retail media monetization are colliding to reshape global consumer commerce.


The report finds live, social, and quick commerce—long scaled across Asia—now drive most incremental digital growth worldwide, while Western markets accelerate adoption as these formats localize. At the same time, retail media networks (RMNs) have become one of the fastest‑growing advertising channels globally, with US retail media ad spend projected to reach $107.6 billion (USD) in 2026.


Beyond this, the report finds that previously siloed operational functions of sellers are beginning to blur boundaries. Payment platforms and rapid fulfillment models from the East are converging with the monetization models born in the West, setting the stage for a singular global commerce model that unifies digital channels, consumer markets and operational functions.


Key findings from the report include:


Emerging channels are scaling fast. Live, social, and quick commerce now drive most incremental digital growth globally. In the US, social commerce (+62.9%) and quick commerce (+62.2%) are outpacing traditional e‑commerce growth.


Discovery‑led commerce is going mainstream. In APAC, nearly 60% of consumers shop via social and quick commerce. In Western markets, discovery is accelerating, with nearly one‑third of consumers purchasing after discovering products on social platforms.


Quick commerce is resetting fulfillment expectations. In India, quick commerce now represents about 80% of FMCG sales, while China’s network of roughly 10,000 dark stores enables 30-minutes-or-less delivery at a national scale.


Retail media is scaling globally. Retail media reached $184 billion in global spend in 2025, with more than 270 networks worldwide.


Super‑apps point to what’s next. APAC accounts for nearly 55% of global e‑commerce, driven by integrated platforms that unify content, commerce, payments, logistics, and AI—models increasingly influencing Western markets.


Agentic commerce is collapsing the traditional funnel. AI agents are beginning to autonomously discover, evaluate, and purchase products on consumers’ behalf, accelerating the shift toward AI‑driven decisioning and fundamentally changing how brands compete for visibility, relevance, and growth.


“The convergence of Eastern formats with Western monetization models isn’t a future scenario—it’s already reshaping the marketplace in real time,” said Marta Cyhan-Bowles, Chief Communications Officer & Head of Global Marketing COE at NIQ. “Global commerce is accelerating faster than at any point in retail history. The future won’t belong to a single region, channel, or model, but to the brands and retailers who can best understand and act on consumer demand across platforms. In this new era, commerce intelligence, connecting brands, consumers and platforms through a unified, data-rich view of the ecosystem, will define the next phase of growth for our clients.”


Underscoring how essential it is to understand how commerce is evolving, NIQ recently announced the launch of its Commerce Lab, a new initiative focused on solving the data and measurement challenges shaping the next generation of commerce. This builds on NIQ’s broader strategy to redefine how commerce is measured, validated, and scaled in an increasingly automated world.


This shift underpins The Commerce Revolution, emphasizing that this new landscape requires brands and retailers to operate more like technology, media and data companies. Brands must unify their data, content, and measurement capabilities across channels to capture value in a highly interconnected, omnichannel world.


As global commerce shifts from fragmented channels to connected systems, understanding where growth is coming from—and how value is being created—has become essential. To learn more, visit niq.com/commerce-revolution.


About NIQ

NielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.


With operations in more than 90 countries, NIQ covers approximately 82% of the world’s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View™—helping brands and retailers understand what consumers buy, why they buy it, and what to do next.


For more information, please visit www.niq.com.


#NIQ-General


© 2026 Nielsen Consumer LLC. All Rights Reserved.


FAQs


What is The Commerce Revolution: Where East Meets West?

The Commerce Revolution: Where East Meets West is NIQ’s latest global report examining how Eastern‑led commerce innovations—such as live, social, and quick commerce—are converging with Western retail media, data, and monetization models to create a more connected, AI‑driven global commerce system.


What is driving this shift in global commerce?

Global commerce is moving from standalone channels toward interconnected systems. In the East, discovery‑led formats, super apps, and fast fulfillment have scaled rapidly. In the West, retail media networks, first‑party data, and measurement infrastructure have matured. AI is now acting as the connective tissue between these models, accelerating convergence worldwide.


What is commerce intelligence?

Commerce intelligence is the ability to connect what brands and retailers need to know, what consumers need to discover and decide, and how platforms operate—through a unified, data‑rich view of the commerce ecosystem. It enables more accurate decision‑making, closed‑loop measurement, and confident growth across increasingly complex commerce environments.


What is agentic commerce?

Agentic commerce refers to AI‑driven systems in which AI agents autonomously discover, evaluate, and increasingly purchase products on behalf of consumers, using real‑time data such as pricing, availability, and preferences. As this model scales, AI agents are beginning to reshape how products are discovered and chosen across platforms.


How is AI changing product discovery and purchasing behavior?

AI is shifting commerce from search‑based journeys to discovery‑led and agent‑driven decisioning. Instead of consumers actively browsing and comparing products, AI systems increasingly surface, rank, and recommend options—collapsing the traditional funnel and changing how brands compete for visibility and conversion.


What is live commerce?

Live commerce is a shopping format where products are promoted and sold through real‑time video streams—often hosted by creators or brands—combining entertainment, interaction, and immediate purchasing within a single experience.


What is social commerce?

Social commerce integrates product discovery and purchasing directly into social media platforms, where content, creators, and community influence drive awareness, consideration, and conversion.


What is quick commerce (q‑commerce)?

Quick commerce is a retail model focused on ultra‑fast delivery—often within 30 to 60 minutes—enabled by localized inventory and designed to meet immediate or top‑up consumer needs, particularly in FMCG categories.


What are retail media networks (RMNs)?

Retail media networks are advertising platforms operated by retailers that allow brands to reach shoppers using first‑party data across digital and physical touchpoints, typically near the point of purchase, with an increasing focus on measurable, closed‑loop outcomes.


Who is this report for?

This report is designed for brand manufacturers, retailers, platforms, and media leaders seeking to understand how global commerce models are converging—and how AI, data, and measurement will determine the next phase of growth.


How can NIQ help brands and retailers navigate this new commerce landscape?

NIQ is uniquely positioned to measure and understand the convergence of commerce formats, platforms, and AI‑driven decisioning. By connecting consumer behavior from discovery to purchase and enabling closed‑loop measurement across channels, NIQ helps companies quantify incrementality, optimize investments, and turn complex data into confident action as global commerce systems evolve.


 


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Takeda Announces Positive Topline Results from Pivotal Phase 2/3 Clinical Trial of TAK-881 in Primary Immunodeficiency Disease (PID)


 OSAKA, Japan & CAMBRIDGE, Mass. - 

Investigational TAK-881 was comparable to established HYQVIA while also demonstrating reduced infusion volume and duration for PID patients

 


(BUSINESS WIRE)--Takeda (TSE:4502/NYSE:TAK) today announced that TAK-881-3001, a pivotal Phase 2/3 clinical trial in patients with Primary Immunodeficiency Disease (PID), met its primary endpoint, which demonstrated pharmacokinetic (PK) comparability between the investigational TAK-881 [Immune Globulin Subcutaneous (Human), 20% Solution (SCIG 20%) with Recombinant Human Hyaluronidase] and HYQVIA [Immune Globulin Infusion (Human) 10% with Recombinant Human Hyaluronidase]. Additionally, secondary endpoints showed that TAK-881, a SCIG 20% facilitated with hyaluronidase, demonstrated safety, efficacy and tolerability profiles comparable to HYQVIA, an established SCIG 10% facilitated with hyaluronidase. These findings support the potential of TAK-881 to deliver the required immunoglobulin (IG) dose for PID patients in half the volume of HYQVIA, reducing infusion duration while maintaining flexible, up to once-monthly dosing for patients (every three or four weeks for PID).


The TAK-881-3001 clinical trial evaluated the PK, efficacy, safety, tolerability and immunogenicity of TAK-881 in adults and pediatric patients aged 2 years and older with PID previously treated with IG therapy and compared them with HYQVIA in patients aged 16 years and older. Initial topline data show TAK-881:


Achieved comparable PK: The study met its primary endpoint demonstrating equivalent immunoglobulin G (IgG) exposure between TAK-881 and HYQVIA as shown by a geometric mean ratio of 99.67% (90% CI: 95.10% to 104.46%) for the areas under the concentration-time profiles over one dosing interval at the steady state (AUC0-tau,ss).

Provided immune protection: TAK‑881 demonstrated comparable infection rates and immune protection to HYQVIA, with protective IgG levels consistently maintained throughout the study.

Demonstrated a comparable safety profile: The safety and tolerability profiles of TAK-881 shown were comparable to HYQVIA, with no new safety signals observed. The safety profile of TAK-881 will continue to be evaluated in the ongoing TAK-881-3002 extension study.

“These Phase 2/3 results showed the pharmacokinetic profile of TAK-881 was comparable to HYQVIA, an established IG standard of care in patients with PID, while offering the potential advantages of fewer injection sites, a flexible treatment schedule and shorter infusion times,” said Kristina Allikmets, MD, PhD, Senior Vice President and Head of Plasma Derived Therapies R&D at Takeda. “TAK-881-3001 reflects our broader R&D commitment to advancing next-generation IG therapies and bringing meaningful new treatment options to patients faster, while expanding patient choice and upholding rigorous standards of efficacy and safety.”


For many patients with PID, IG replacement is the only treatment option to maintain immune protection against infections. While existing IG therapies are effective, many patients continue to experience treatment burden, including frequent or high-volume infusions.


“Patients needing lifelong IG therapy for PID experience a significant burden of care. Improving the administration process can diminish the burden of care by substantively impacting the treatment experience,” said Richard L. Wasserman, MD, PhD, allergist/immunologist and principal investigator for TAK-881-3001. “These topline results from TAK-881-3001 are encouraging. They show that a highly concentrated, hyaluronidase-facilitated subcutaneous IG can provide immune protection with a more manageable infusion experience intended to enhance the day-to-day lives of patients living with PID.”


Analyses from TAK-881-3001 are ongoing, and Takeda anticipates sharing additional results in an upcoming medical forum. Takeda expects to submit applications for TAK-881 to regulatory authorities in the United States, European Union and Japan in fiscal year 2026.


About TAK-881-3001 and TAK-881-3002


TAK-881-3001 was a pivotal Phase 2/3 clinical trial evaluating the pharmacokinetics, efficacy, safety, tolerability and immunogenicity of TAK-881 in adults and pediatric patients aged 2 years and older with Primary Immunodeficiency Disease (PID) who were previously treated with immunoglobulin (IG) therapy. Study participants aged 16 and older were randomized to be treated with TAK-881 followed by HYQVIA or HYQVIA followed by TAK-881 with the same dose and dosing interval of IG for up to 51 weeks in the open label, randomized cross-over study part. Participants aged 2 to < 16 were treated with only TAK-881 for up to 27 weeks in the open label single-arm study part. Further information about the TAK-881-3001 clinical trial is available at ClinicalTrials.gov under study identifier NCT05755035.


TAK-881-3002 is a Phase 3 study evaluating the long-term safety and tolerability of TAK-881 in patients with PID and is the extension study of TAK-881-3001. Further information about the TAK-881-3002 clinical trial is available at ClinicalTrials.gov under study identifier NCT06076642.


About TAK-881


TAK-881 [Immune Globulin Subcutaneous (Human), 20% Solution (SCIG 20%) and Recombinant Human Hyaluronidase] is an investigational liquid medicine comprised of one vial of immunoglobulin (IG) 20% and one vial of Halozyme’s recombinant human hyaluronidase (rHuPH20). IG is collected from human plasma and maintains the body’s immune system. TAK-881 is infused under the skin into the fatty subcutaneous tissue where the hyaluronidase facilitates the dispersion and increases the absorption of immunoglobulin in the subcutaneous tissue, allowing larger volumes to be infused at a given infusion site. As a SCIG 20% facilitated with hyaluronidase, TAK-881 is being developed with the goal of reducing infusion volume and duration while providing effective immune protection for patients with PID.


About Primary Immunodeficiency Disease (PID)


Primary Immunodeficiency Disease (PID) is a group of more than 550 rare and chronic disorders, where a part of the body’s immune system is missing or does not function the way it should.1 These conditions result from genetic mutations, which are usually inherited.2 The symptoms of PID vary and can include frequent and/or persistent infections and unusual autoimmunity, often leading to prolonged periods of misdiagnosis despite consultations with multiple specialists.3 In the United States, PID affects about 1 in 1,200 people.4


About HYQVIA®


HYQVIA® [Immune Globulin Infusion 10% (Human) with Recombinant Human Hyaluronidase] is a liquid medicine containing immunoglobulin (IG) 10% and Halozyme’s recombinant human hyaluronidase (rHuPH20). HYQVIA is approved by the European Medicines Agency (EMA) as a replacement therapy in adults, children and adolescents (0-18 years) with Primary Immunodeficiency Disease (PID) with impaired antibody protection and with Secondary Immunodeficiency Disease (SID) in patients who suffer from severe or recurrent infections, ineffective antimicrobial treatment, and either proven specific antibody failure (PSAF) or serum IgG level of <4 g/L. In addition, it is approved by the EMA in adults, children and adolescents (0-18 years) with chronic inflammatory demyelinating polyneuropathy (CIDP) as maintenance therapy after stabilization with intravenous IG therapy (IVIG).


In the United States HYQVIA is approved to treat adults and children two years of age and older with PID as a well as a maintenance therapy for adult patients with CIDP.


HYQVIA is infused under the skin into the fatty subcutaneous tissue and contains IG collected from human plasma. IGs are antibodies that maintain the body’s immune system. The hyaluronidase part of HYQVIA facilitates the dispersion and absorption of IG in the subcutaneous space between the skin and the muscle. HYQVIA is infused up to once a month (every two, three or four weeks for CIDP; every three or four weeks for PID).


HyQvia® (Human normal immunoglobulin) 100 mg/ml solution for infusion for subcutaneous use


Important Safety Information (European Union)


Please consult the HyQvia (Human normal immunoglobulin (SCIg)) Summary of Product Characteristics (SmPC) before prescribing, particularly in relation to dosing and treatment monitoring.


GUIDANCE FOR USE: Therapy should be initiated and monitored under the supervision of a physician experienced in the treatment of immunodeficiency/CIDP. The medicinal product should be administered via the subcutaneous (SC) route. The dose and dose regimens are dependent on the indication. The dose may need to be individualized for each patient dependent on the PK and clinical response. Dose based on bodyweight may require adjustment in underweight or overweight patients.


CONTRAINDICATIONS: Not be given intravenously or intramuscularly. Hypersensitivity to the active substance or to any of the excipients. Hypersensitivity to human immunoglobulins, especially in very rare cases of IgA deficiency when the patient has antibodies against IgA. Systemic hypersensitivity to hyaluronidase or rHuPH20.


SPECIAL POPULATIONS: Paediatric population: The dosing schedule for children and adolescents (0 to 18 years) for replacement and immunomodulatory therapies is the same as for adults. The warnings and precautions listed in the SmPC apply both to adults and children. Pregnancy: the safety of this medicinal product for use in human pregnancy has not been established in controlled clinical studies and therefore should only be given with caution to pregnant women and breast-feeding mothers. Clinical experience with immunoglobulins suggests that no harmful effects on the course of pregnancy, or on the foetus and the neonate are to be expected. Fertility: there are currently no clinical safety data available. Clinical experience with immunoglobulins suggests that no harmful effects on fertility are to be expected.


SPECIAL WARNINGS AND PRECAUTIONS FOR USE: Traceability: in order to improve the traceability of biological medicinal products, the name and the batch number of the administered product should be clearly recorded. Precautions for use: if HyQvia is accidentally administered into a blood vessel, patients could develop shock; Certain adverse reactions may occur more frequently in patients who receive human normal immunoglobulin for the first time or, in rare cases, when the human normal immunoglobulin product is switched or when there has been a long interval since the previous infusion; potential complications can often be avoided by initially infusing the product slowly and ensuring that patients are carefully monitored. All other patients should be observed for at least 20 minutes after the administration. When treatment is given at home, support from another responsible person should be available. Patients on self-home treatment and/or their guardian should also be trained to detect early signs of hypersensitivity. In case of adverse reaction, either the rate of administration must be reduced, or the infusion stopped. No chronic changes in the skin were observed in the clinical studies. Patients should be reminded to report any chronic inflammation, nodules or inflammation that occurs at the infusion site and lasts more than a few days. Hypersensitivity to IG 10%: Patients with anti-IgA antibodies, in whom treatment with SCIg products remains the only option, should be treated with HyQvia only under close medical supervision. Rarely, human normal immunoglobulin can induce a fall in blood pressure with anaphylactic reaction, even in patients who had tolerated previous treatment with human normal immunoglobulin, please read the SmPC for more information. Hypersensitivity to rHuPH20: any suspicion of allergic or anaphylactic like reactions following rHuPH20 administration requires immediate discontinuation of the infusion and standard medical treatment should be administered, if necessary. Immunogenicity of rHuPH20: development of non-neutralizing antibodies and neutralizing antibodies to the rHuPH20 component has been reported in patients receiving HyQvia in clinical studies. Arterial and venous thromboembolic events have been associated with the use of immunoglobulins. Patients should be sufficiently hydrated before using immunoglobulins. Caution should be exercised in patients with pre-existing risk factors for thromboembolic events. Monitor for signs and symptoms of thrombosis and assess blood viscosity in patients at risk for hyperviscosity. Thrombosis may also occur in the absence of known risk factors. Patients should be informed about first symptoms of thromboembolic events and be advised to contact their physician immediately upon onset of symptom. Haemolytic anaemia: immunoglobulin products contain antibodies to blood groups (e.g. A, B, D) which may act as haemolysins. Immunoglobulin product recipients should be monitored for clinical signs and symptoms of haemolysis. Aseptic meningitis syndrome (AMS): it has been reported to occur in association with IVIg and SCIg treatment; the symptoms usually begin within several hours to 2 days following immunoglobulin treatment. Patients should be informed about the first symptoms. Discontinuation of immunoglobulin treatment may result in remission of AMS within several days without sequelae. AMS may occur more frequently in association with high-dose (2 g/kg) IVIg treatment. From post-marketing data no clear correlation of AMS to higher doses was observed. Higher incidences of AMS were seen in women. Interference with serological testing: After infusion of immunoglobulins, the transitory rise of the various passively transferred antibodies in the patient’s blood may result in misleading positive results in serological testing. Infusions of immunoglobulin products may lead to false positive readings in assays that depend on detection of β-D-glucans for diagnosis of fungal infections. Transmissible agents: standard measures to prevent infections resulting from the use of medicinal products prepared from human blood or plasma include selection of donors, screening of individual donations and plasma pools for specific markers of infection and the inclusion of effective manufacturing steps for the inactivation/removal of viruses. Despite this, when medicinal products prepared from human blood or plasma are administered, the possibility of transmitting infectious agents cannot be totally excluded. This also applies to unknown or emerging viruses and other pathogens. The measures taken are considered effective for enveloped and for the non-enveloped viruses.


INTERACTIONS: Live attenuated virus vaccines Immunoglobulin administration may impair for a period of at least 6-weeks and up to 3-months the efficacy of live attenuated virus vaccines. After administration of this medicinal product, an interval of 3-months should elapse before vaccination with live attenuated virus vaccines. In the case of measles, this impairment may persist for up to 1 year. Therefore, patients receiving measles vaccine should have their antibody status checked.


UNDESIRABLE EFFECTS: The most frequently reported adverse reactions (Ars) were local reactions. The most frequently reported systemic Ars were headache, fatigue, nausea, and pyrexia. The majority of these Ars were mild to moderate. Cases of transient aseptic meningitis, transient haemolytic reactions, increase in serum creatinine level and/or acute renal failure have been observed with human normal immunoglobulin. ADRs frequency per infusion: very common (≥ 1/10): Local reactions (Total, see SmPC for the detailed list of local reactions); common (≥ 1/100 to < 1/10): Headache, Nausea, Abdominal pain, Abdominal pain lower, Abdominal pain upper and Abdominal tenderness, Erythema, Asthenia, Fatigue, Lethargy and Malaise; uncommon (≥ 1/1 000 to < 1/100): Dizziness, Migraine, Tremor, Paraesthesia, Sinus tachycardia and Tachycardia, Blood pressure increased and Hypertension, Diarrhoea, Vomiting, Abdominal distension, Pruritus, Rash, Rash erythematous, Rash macular, Rash maculo-papular and Rash papula, Urticaria, Myalgia, Arthralgia, Limb discomfort and Pain in extremity Back pain, Joint stiffness, Musculoskeletal chest pain, Chills, Oedema, Oedema peripheral and Swelling (systemic), Localised oedema, Peripheral swelling and Skin oedema, Gravitational oedema, Oedema genital, Scrotal swelling and Vulvovaginal swelling, Burning sensation; rare (≥ 1/10 000 to < 1/1 000): Cerebrovascular accident and Ischaemic stroke, Hypotension, Dyspnoea, Groin pain, Haemosiderinuria, Hyperhidrosis, Coombs direct test positive and Coombs test positive.


For EU SmPC, please visit: https://www.ema.europa.eu/en/documents/product-information/hyqvia-epar-product-information_en.pdf


For U.S. full Prescribing Information, please visit: https://www.shirecontent.com/PI/PDFs/HYQVIA_USA_ENG.pdf


About Takeda


Takeda is focused on creating better health for people and a brighter future for the world. We aim to discover and deliver life-transforming treatments in our core therapeutic and business areas, including gastrointestinal and inflammation, rare diseases, plasma-derived therapies, oncology, neuroscience and vaccines. Together with our partners, we aim to improve the patient experience and advance a new frontier of treatment options through our dynamic and diverse pipeline. As a leading values-based, R&D-driven biopharmaceutical company headquartered in Japan, we are guided by our commitment to patients, our people and the planet. Our employees in approximately 80 countries and regions are driven by our purpose and are grounded in the values that have defined us for more than two centuries. For more information, visit www.takeda.com.


Important Notice


For the purposes of this notice, “press release” means this document, any oral presentation, any question and answer session and any written or oral material discussed or distributed by Takeda Pharmaceutical Company Limited (“Takeda”) regarding this release. This press release (including any oral briefing and any question-and-answer in connection with it) is not intended to, and does not constitute, represent or form part of any offer, invitation or solicitation of any offer to purchase, otherwise acquire, subscribe for, exchange, sell or otherwise dispose of, any securities or the solicitation of any vote or approval in any jurisdiction. No shares or other securities are being offered to the public by means of this press release. No offering of securities shall be made in the United States except pursuant to registration under the U.S. Securities Act of 1933, as amended, or an exemption therefrom. This press release is being given (together with any further information which may be provided to the recipient) on the condition that it is for use by the recipient for information purposes only (and not for the evaluation of any investment, acquisition, disposal or any other transaction). Any failure to comply with these restrictions may constitute a violation of applicable securities laws.


The companies in which Takeda directly and indirectly owns investments are separate entities. In this press release, “Takeda” is sometimes used for convenience where references are made to Takeda and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies.


Forward-Looking Statements


This press release and any materials distributed in connection with this press release may contain forward-looking statements, beliefs or opinions regarding Takeda’s future business, future position and results of operations, including estimates, forecasts, targets and plans for Takeda. Without limitation, forward-looking statements often include words such as “targets”, “plans”, “believes”, “hopes”, “continues”, “expects”, “aims”, “intends”, “ensures”, “will”, “may”, “should”, “would”, “could”, “anticipates”, “estimates”, “projects” or similar expressions or the negative thereof. These forward-looking statements are based on assumptions about many important factors, including the following, which could cause actual results to differ materially from those expressed or implied by the forward-looking statements: the economic circumstances surrounding Takeda’s global business, including general economic conditions in Japan and the United States; competitive pressures and developments; changes to applicable laws and regulations, including global health care reforms; challenges inherent in new product development, including uncertainty of clinical success and decisions of regulatory authorities and the timing thereof; uncertainty of commercial success for new and existing products; manufacturing difficulties or delays; fluctuations in interest and currency exchange rates; claims or concerns regarding the safety or efficacy of marketed products or product candidates; the impact of health crises, like the novel coronavirus pandemic, on Takeda and its customers and suppliers, including foreign governments in countries in which Takeda operates, or on other facets of its business; the timing and impact of post-merger integration efforts with acquired companies; the ability to divest assets that are not core to Takeda’s operations and the timing of any such divestment(s); and other factors identified in Takeda’s most recent Annual Report on Form 20-F and Takeda’s other reports filed with the U.S. Securities and Exchange Commission, available on Takeda’s website at: https://www.takeda.com/investors/sec-filings-and-security-reports/ or at www.sec.gov. Takeda does not undertake to update any of the forward-looking statements contained in this press release or any other forward-looking statements it may make, except as required by law or stock exchange rule. Past performance is not an indicator of future results and the results or statements of Takeda in this press release may not be indicative of, and are not an estimate, forecast, guarantee or projection of Takeda’s future results.


Medical Information


This press release contains information about products that may not be available in all countries, or may be available under different trademarks, for different indications, in different dosages, or in different strengths. Nothing contained herein should be considered a solicitation, promotion or advertisement for any prescription drugs including the ones under development.


   

1 Immune Deficiency Foundation. Living With Primary Immunodeficiency. Accessed April 2026. Available at: https://primaryimmune.org/living-primary-immunodeficiency.

2 Center for Disease Control and Prevention. About Primary Immunodeficiency (PI). Accessed April 2026. Available at: https://www.cdc.gov/primary-immunodeficiency/about/index.html.

3 Immune Deficiency Foundation. Understanding Primary Immunodeficiency. Accessed April 2026. Available at: https://primaryimmune.org/understanding-primary-immunodeficiency.

4 Kobrynski L, Powell RW, Bowen S. J Clin Immunol. 2014;34(8):954-961

 


 


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Takeda Media Relations

media_relations@takeda.com

Rasan Sustains Growth Trajectory in Q1 2026, Delivering Highest Ever Quarterly Revenue of SAR 261 Million, More Than Doubling Year-on-Year

 Continued Momentum Across All Verticals Underscores Platform Strength and Execution


Rasan Information Technology Company (Tadawul: 8313), the leading Insurtech and Fintech platform in the Kingdom of Saudi Arabia, today announced its financial results for the first quarter of 2026, delivering highest ever quarterly revenue, accelerated profitability, and broad-based growth across all products.


Financial Highlights:

  • Revenue: SAR 261 million, up 117% YoY – highest ever quarterly revenue
  • Gross Profit: SAR 186 million, up 117% YoY, with gross margin stable at 71.2%
  • Adjusted EBITDA: SAR 115 million, up 219% YoY, with margin expanding to 44.0%
  • Adjusted Net Profit: SAR 103 million, up 220% YoY, with margin reaching 39.5%
  • Reported Net Profit: SAR 88 million, up 194% YoY
  • Gross Written Premiums (GWP): SAR 2.7 billion, up 57% YoY

Business Performance:

Rasan's performance in Q1 2026 reflected continued execution across its established verticals, with Motor Retail, Motor Leasing, and Health all contributing to the quarter's record results. The Company's more recently launched products further broadened the revenue base, underscoring the depth and diversity of Rasan's platform.

Strong Operating Leverage:

Adjusted EBITDA margin expanded by 14.1 percentage points to 44.0%, reflecting significant operating leverage as revenue growth materially outpaced cost growth. Adjusted net profit margin reached 39.5%, up 12.7 percentage points, supported by Rasan's capital-light model and conservative, debt-free balance sheet.

Management Commentary:

"Q1 2026 reflects a continuation of Rasan's sustained growth trajectory, with the highest quarterly revenue in our history supported by broad-based growth across our product lines. These results underscore the strength and diversity of our business model and our ability to execute in a dynamic market," said Moayad Alfallaj, Co-founder and CEO of Rasan. "Building on this momentum, we remain focused on accelerating growth, expanding our insurtech and fintech solutions across the Kingdom, and supporting the objectives of Saudi Vision 2030."


About Rasan:

Rasan operates digital platforms including Tameeni, Saudi Arabia's leading insurance aggregator, and Treza, a digital motor leasing platform. The company delivers technology-driven financial solutions, partnering with insurance companies and financial institutions. Rasan's strategy is aligned with Vision 2030, contributing to financial inclusion and digital transformation.


For the full press release, please visit: Link



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Investor Relations 

Zaheer Hussain, CIO

Email: investors@rasan.co

JETOUR x Paula Scher : Quand le design souverain réinvente l’excellence premium

 

PEKIN - vendredi, 01. mai 2026

(GLOBE NEWSWIRE) -- La concurrence dans le marché automobile premium a radicalement changé de nature. Si les éléments clés — tels que le groupe motopropulseur, le châssis ou les systèmes de propulsion électrique — peuvent aujourd’hui être optimisés et perfectionnés en un temps relativement court, ce qui permet réellement à une marque premium de se distinguer, de s’imposer à l’échelle mondiale et de construire des avantages concurrentiels durables, ne relève plus de la simple accumulation de technologies matérielles. La différenciation s’ancre désormais ailleurs, dans une dimension plus subtile : celle d’une résonance culturelle forte et d’un design reconnaissable entre tous.

Pour s’imposer au cœur du tumulte global et construire un avantage concurrentiel véritablement pérenne, il ne suffit plus d’empiler les avancées technologiques — une marque doit désormais révéler la quintessence de son âme. Lors d’Auto China 2026, le G700 s’est affirmé comme une réponse forte à la standardisation croissante du secteur. En s’alliant à Paula Scher, figure emblématique du design mondial, pour concevoir l’identité visuelle de la série G, JETOUR ne contente pas de changer de style, elle engage une transformation stratégique en profondeur.

La rencontre des esprits : Quand une vision globale s’aligne avec l’ambition d’une marque

Véritable pièce maîtresse de la série G, le G700 incarne l’ambition stratégique de la marque : s’élever vers le segment premium et affirmer une présence crédible à l’échelle internationale. A travers la série G, JETOUR défend l’idée que le « premium » ne se conquiert pas dans la précipitation, mais se construit dans la durée — à la manière d’un marathon, au fil d’un développement progressif et rigoureux — une philosophie fondamentale au cœur de sa collaboration avec Paula Scher. Designer légendaire à l’origine des identités visuelles emblématiques pour des géants mondiaux tels que Coca-Cola et Citibank, Scher se distingue par sa capacité à métamorphoser des concepts de marque abstraits en symboles visuels instantanément reconnaissables, ancrés dans la mémoire collective. L’investissement significatif de la série G dans la mise en forme de son système visuel fondamental, aux côtés de maîtres de renom, témoigne de sa détermination à faire du G700 une icône mondiale du tout-terrain premium.

Cette collaboration constitue une première dans la carrière de Paula Scher dans l’univers automobile. Figure majeure du design contemporain, dont les œuvres font partie des collections du Museum of Modern Art (MoMA), elle confère à ce projet une portée et une reconnaissance exceptionnelles à l’échelle de l’industrie. Scher a été séduite par la “vitalité” singulière du JETOUR G700, une qualité que les produits industriels traditionnels ne possèdent pas. Pour elle, le G700 n’est pas un simple véhicule de haute performance : c’est un pont culturel entre l’expérience premium et l’exploration des territoires les plus bruts. La quête persistante de la série G pour atteindre l’essence du design de marque résonne parfaitement avec la conviction profonde de Scher : changer le monde par le design. Leur engagement commun envers une vision de long terme de la marque constitue le pilier de cette collaboration.

« The Ridges of Steel » : un langage visuel de la puissance et de la maîtrise
Au cœur de cette co-création se trouve la « Ridge of Steel », un symbole central imaginé par Scher, pensé comme un langage visual pour transcender les barrières culturelles et incarner la force et l’appel à l’exploration. Plus qu’un simple motif, cette unité visuelle confère au G700 une qualité supérieure intrinsèque (« premiumité »), difficilement reproductible. Cette icône s’appuie sur une typographie exclusive, créée exclusivement pour la série G. Dans l’esprit de la « Ridge of Steel », la typographie adopte des lignes géométriques disciplinées pour équilibrer puissance et ordre. Dans la philosophie de Scher, une typographie n’est pas un simple élément graphique isolé – elle devient le prolongement des lignes et de la silhouette du véhicule. Ensemble, ces éléments créent un langage visuel unique, conférant au G700 une identité globale unique.

De « être vu » à « être compris » : une évolution de la perception de marque

L’apport de la philosophie de design systémique de Paula Scher constitue, dans son essence, une reconfiguration de la manière dont la série G s’adresse au monde. Ce partenariat dépasse largement une simple validation esthétique : il marque une avancée stratégique décisive dans le parcours international de la série G, qui ne se contente plus d’exister visuellement, mais cherche désormais à être reconnue et comprise dans sa cohérence globale. Pour Paula Scher, le design d’élite ne se mesure pas à une gloire éphémère ; il consiste à construire une ‘domination cognitive’ sur le long terme. Pour la série G, cette approche devient une feuille de route pour l’avenir : construire une marque tout-terrain premium, capable de dépasser les limites de son secteur, de redéfinir le luxe par le design, d’instaurer la reconnaissance de valeur fondée sur l’excellence esthétique et de s’imposer durablement sur la scène mondiale.

Les photos accompagnant ce communiqué sont disponibles sur le web via les liens suivants :

https://www.globenewswire.com/NewsRoom/AttachmentNg/5a3ecdbd-aa23-45a6-9c36-1a2dd1ba88c4

https://www.globenewswire.com/NewsRoom/AttachmentNg/6cedb327-31d5-4d92-b5ae-b61e36901617

Contacts :

JETOUR international - jetourinternational.pr@gmail.com

JETOUR x Paula Scher Redefining Premium Through Design Sovereignty

 

BEIJING - Thursday, 30. April 2026

 

(GLOBE NEWSWIRE) -- In today's premium automotive market, the competition has shifted. While critical configurations, such as powertrain, chassis, and electric powertrain systems can be refined and perfected in a relatively short time. However, what truly enables a premium brand to stand out, achieve global breakthrough, and build long-term competitive barriers is far more than mere hardware accumulation. It comes cultural resonance and distinct expression of visual identity.

To break through the global noise and build a lasting competitive moat, a brand must move beyond "stacking hardware" and start distilling its soul. At Auto China 2026, the G700 delivered a definitive answer to the industry's homogenization. By partnering with World's Top Design Master Paula Scher to architect the visual identity of the G series, JETOUR isn't just updating its look. It's undergoing a strategic evolution.

A Meeting of Minds: Global Vision Meets Brand Ambition
As the masterpiece of G series, G700 undertakes the brand’s strategic mission of premium upgrading and global expansion. The G series holds that "premium" is not a sprint but a marathon requiring steady, ground-up development, a core philosophy that underpins its in-depth collaboration with Paula Scher. A legendary designer behind iconic visual identities for global giants including Coca-Cola and Citibank, Scher specializes in converting abstract brand concepts into highly recognizable symbolic visual assets. The G series’ substantial investment in polishing its foundational visual system with top-tier masters demonstrates its resolve to build a world-class premium off-road icon via the G700.

This collaboration marks Paula Scher’s first in-depth partnership with an automotive brand in her career. As a distinguished designer whose works are collected by the influential Museum of Modern Art (MoMA), this exclusive cooperation carries extraordinary industry weight and recognition. Scher selected JETOUR for the unique "vitality" of the G700 that conventional industrial products lack. She views the G700 not merely as a high-performance vehicle, but a cultural bridge linking premium experience and rugged wild exploration. The G series’ persistent pursuit of brand design essence perfectly aligns with her core belief of "changing the world through design", and their shared adherence to Brand Long-termism forms the core of this cooperation.

"The Ridges of Steel": A Visual Language of Power
The centerpiece of this co-creation is the "Ridge of Steel", a core symbol designed by Scher. It's a masterclass in minimalist power, transcending cultural barriers to communicate strength and exploration. This visual unity gives the G700 an innate "premiumness" that is impossible to replicate. Supporting this icon is a bespoke typeface tailored specifically for the G series. Following the same logic as the "Ridge of Steel", the font uses disciplined geometric lines to balance power with order. In Scher's philosophy, a typeface isn't an isolated graphic — it's an extension of the car's physical lines and silhouette. Together, they form a cohesive visual language that gives the G700 a unique global identity.

Fr0m "Being Seen" to "Being Understood"
The infusion of Paula Scher's systematic design philosophy is, at its core, a reconstruction of how G series speaks to the world. This partnership provides more than just an aesthetic endorsement. It facilitates a critical leap in G series' global journey: the transition visibility to understanding. As Paula Scher believes, elite design isn't about chasing temporary fame, it's about building long-term cognitive dominance. For G series, this is the blueprint for the future: a premium off-road brand breaking boundaries, defining premium through design, fostering value recognition through aesthetic excellence, and steadfastly advancing onto the global stage.

Photos accompanying this announcement are available at 

https://www.globenewswire.com/NewsRoom/AttachmentNg/5a3ecdbd-aa23-45a6-9c36-1a2dd1ba88c4

https://www.globenewswire.com/NewsRoom/AttachmentNg/6cedb327-31d5-4d92-b5ae-b61e36901617

Contacts :

JETOUR international - jetourinternational.pr@gmail.com

OPAQUE Acquires Abu Dhabi-Developed Cryptographic AI Technology from TII, Extending Confidential AI Across the Full Lifecycle with Post-Quantum Protection

 


Redwood City, US / Abu Dhabi, United Arab Emirates. -

New capabilities make it possible to safely deploy AI agents on the most sensitive and regulated data — with hardware-enforced, verifiable rules and cryptographic guarantees built to withstand quantum computing


 


OPAQUE, the Confidential AI company headquartered in San Francisco, California, today announced it has acquired advanced cryptographic AI technologies from the Technology Innovation Institute (TII), the applied research pillar of Abu Dhabi's Advanced Technology Research Council (ATRC). The acquired technology — already proven in real-world use cases — adds two critical capabilities to OPAQUE's platform: confidential AI model training powered by advanced cryptographic techniques such as multi-party computation and fully homomorphic encryption, as well as post-quantum cryptographic protections.


Founded by researchers from UC Berkeley's RISELab, and now with this acquisition, OPAQUE supports Confidential AI workflows across training and inference, moving enterprises from isolated AI experiments to production deployment 4-5x faster.


The acquisition was overseen by H.E. Faisal Al Bannai, Adviser to UAE President His Highness Sheikh Mohamed bin Zayed Al Nahyan and Secretary General of ATRC, and Ion Stoica, Co-Founder and Board Member of OPAQUE, Co-Founder of Databricks, and Professor of Computer Science at UC Berkeley. It marks the first time cryptographic AI technologies developed in the UAE have been acquired and deployed at scale by a US-based technology company.


"This acquisition reflects what the UAE has set out to do — produce foundational technology that the world adopts," said H.E. Faisal Al Bannai, Adviser to the UAE President and Secretary General of ATRC. "Cryptographic AI capabilities developed in Abu Dhabi are now being deployed at global scale by a leading US technology company. The UAE is not only adopting the AI economy — we are leading. ATRC will continue to invest in the research that defines the next generation of trusted AI."


"The future of AI depends on unlocking the data organizations have never been able to touch," said Ion Stoica, Co-Founder of OPAQUE. "Most enterprises sit on a corpus of data too sensitive to use and too valuable to ignore. With this acquisition, OPAQUE is the only platform delivering hardware-attested cryptographic evidence across the full AI lifecycle — training, fine-tuning, inference, and agents — with protections engineered to withstand quantum-era threats. That combination doesn't exist anywhere else in the market today."


“AI agents are extraordinarily powerful: they operate at machine speed with human-like capabilities, delivering in days what entire teams would struggle to complete in a year,” said Aaron Fulkerson, Chief Executive Officer of OPAQUE. “That same power is exactly why they are so difficult to move into production. An agent connected to sensitive systems or regulated data — patient records, clinical research, financial claims — can do damage in days that a team of malicious actors couldn't match in a year. The only way to safely deploy them is with hardware-enforced, verifiable rules: provable evidence of what ran, where it ran, and which rules were enforced. Building on primitives from every major cloud provider, OPAQUE makes it possible to move agents into production — even on the most sensitive and most regulated systems and data.”


Enterprises sit on vast amounts of sensitive data — patient records, financial transactions, classified intelligence, proprietary research — that could transform their AI capabilities. But using that data across the full AI lifecycle has required stitching together point solutions from multiple vendors, each covering a different phase: one for training, another for inference, another for agent workflows. The result is gaps, complexity, and risk that compliance teams won't sign off on.


OPAQUE eliminates those gaps. The acquired technology extends OPAQUE's confidential AI platform across training, fine-tuning, inference, and AI agent execution. It delivers verifiable guarantees at every stage, backed by post-quantum cryptography that protects workloads against current and future threats. For example, ServiceNow runs OPAQUE in production to extend AI capabilities to its enterprise customers without exposing their data. A national healthcare system can train diagnostic models on patient data across jurisdictions, run inference across facilities, and deploy AI agents on live clinical data — all on a single platform. The platform generates hardware-attested evidence aligned with SOC 2, ISO 27001, ISO 42001, GDPR Article 32, and EU AI Act high-risk obligations, proving data remained private, policies were enforced, and regulatory requirements were met.


Critically, OPAQUE's architecture means cryptographic enforcement is rooted in hardware, not in vendor trust. Customer data — including data processed by sovereign AI programs and regulated enterprises — remains protected by Trusted Execution Environments and verifiable attestation that even OPAQUE itself cannot access. This makes the platform deployable on sovereign cloud infrastructure worldwide with cryptographic proof of data residency, enabling national AI programs to adopt confidential AI without surrendering on-soil data control or jurisdictional sovereignty.


Across high-stakes industries, the same challenges arise wherever AI systems rely on sensitive data: banks training fraud models across regulatory jurisdictions, defense contractors fine-tuning on classified intelligence, software vendors embedding AI into products that touch customer data.


The acquisition follows OPAQUE's $24 million Series B at a $300 million valuation and builds on a customer base that includes ServiceNow, Anthropic, Accenture, and Encore Capital. With the acquired technology, OPAQUE supports Confidential AI workflows across training, fine-tuning, inference, and agents — moving enterprises and sovereign AI programs from isolated experiments to production deployment 4-5x faster, with verifiable security and post-quantum protection.


For TII and ATRC, the transaction validates a deliberate strategy: invest in foundational cryptography research, prove it on world-class large language models, then deliver it globally through partners with the platform and customer base to scale it. Foundational AI technology developed in Abu Dhabi will now be deployed across financial services, healthcare, government, and enterprise SaaS — on every continent — with the UAE established as a producer of the cryptographic infrastructure powering the next generation of trusted AI.


"We developed these cryptographic technologies to address a fundamental challenge in AI: how to enable powerful models to work with highly sensitive data without compromising confidentiality or trust," said Dr. Najwa Aaraj, Chief Executive Officer of TII. "OPAQUE was the right partner to bring this to market because it has already built the enterprise platform and customer base to deploy it at scale. This is what applied research is for — foundational technology developed in Abu Dhabi, now moving from the lab into real-world global deployment."


The announcement was amplified at Make it in the Emirates, underscoring the journey of Abu Dhabi-developed technology from UAE laboratories to international deployment, and reinforcing the country’s growing role as a producer of advanced technologies built in the UAE and adopted by the world.



Permalink

https://www.aetoswire.com/en/news/tii04052026e


Contacts

tii@edelman.com


For Opaque


opaquesystems@inkhouse.com


Jennifer Dewan


Jennifer.dewan@tii.ae

Sunday, May 3, 2026

The Empire State Building Celebrates 95 Years as the ‘World’s Most Famous Building’

NEW YORK - Friday, 01. May 2026


New Tickets, Exclusive Offers, and Special Anniversary Programs Kick off May 1


 


(BUSINESS WIRE)--The Empire State Building (ESB), the “World’s Most Famous Building,” will celebrate its 95th anniversary on May 1, 2026, with new offers at the Empire State Building Observation Deck, a special birthday tower lighting display, and a slate of celebrations to honor its legacy and future.


“The Empire State Building celebrates its 95th anniversary, still the ‘World’s Most Famous Building,’ a modernized, sustainability leader as technologically advanced today as the day she was completed, and the winner of #1 Top Attraction in the United States in Tripadvisor’s Travelers’ Choice Awards for 2026,” said Anthony E. Malkin, chairman and CEO of Empire State Realty Trust.


Anniversary Offerings and Experiences


To mark its 95th anniversary, the Empire State Building will debut new experiences and exclusive offerings, with additional announcements planned throughout the year.


Sundae Funday: Now available and extended through the rest of May due to popular demand, Ghirardelli Chocolate & Ice Cream Shop – located on the building’s ground floor – will sell the Kong Sundae on the building’s 86th Floor Observation Deck. The sundae features smooth vanilla ice cream crowned with Ghirardelli's signature handcrafted hot fudge, whipped cream, diced almonds, a cherry, and a Chocolatey Kong on top. The sweet treat is available exclusively on the observation deck before it arrives at the NYC shop at the base of the Empire State Building later this spring.

Sky High Celebrations: The first-ever ESB Birthday Party Package is now available and includes a guided visit through the Empire State Building Observation Deck’s galleries and the best views in New York City on the 86th Floor; a private party room with a Ghirardelli Chocolate & Ice Cream Shop sundae chef; artisanal snacks and drinks; and ESB-themed evites and party favors. For the ultimate experience, celebrants can include a visit to the premium 102nd Floor Observation Deck and can even add professional face painting and balloon twisting and a visit from the Empire State Building’s beloved mascot, Emma Pire. The package includes a party for 12 children and three adults, which can be expanded to accommodate up to 25 guests. ESB Birthday Party Packages must be booked at least 28 days in advance at esbnyc.com and are available for celebrations on Saturdays and Sundays from 10 a.m. to 3 p.m.

A Dazzling Milestone: ESB’s world-famous tower lights will shine in a dynamic, multi-color sparkle on May 1 to mark the milestone, visible across New York City and celebrated globally. Fans around the world can tune in live via EarthCam.

A Legacy That Leads


The Empire State Building is the world’s most recognizable landmark and stands as an international symbol of technology, imagination, and ambition since its construction in a mere 410 days. A reimagined visitor experience and ground-breaking retrofits serve as examples for other buildings and attractions across the globe.


Above the Rest: The Empire State Building was named the #1 Top Attraction in the U.S. in Tripadvisor’s 2026 Travelers’ Choice Awards: Best of the Best Things to Do. This prestigious honor, based on millions of traveler reviews and ratings, places the Empire State Building Observation Deck among the top one percent of attractions worldwide.

Reimagined Observation Deck Experience: A five-year, $165 million overhaul enhanced the visitor journey to the Empire State Building’s Observation Decks and introduced a new dedicated guest entrance and reservation office on 34th Street, an immersive museum with nine galleries, additional exhibits on the redesigned 80th Floor, a redesigned 102nd Floor Observation Deck with floor-to-ceiling windows, and brand new host uniforms which complete the redo.

Sustainability Leadership: The Empire State Building, the first building in New York State to achieve LEED v5 Platinum certification, sets the standard for high-performance building operations, with industry-leading energy efficiency and a clear path to net zero emissions by 2030. Through a landmark retrofit and continued innovation, the iconic tower has become one of the most energy-efficient buildings in the world, which demonstrates how historic landmarks can lead the future of sustainable real estate. To extend this leadership beyond its own portfolio, Empire State Realty Trust co-developed the open-source “Empire Building Playbook: An Owner’s Guide to Low Carbon Retrofits,” a first-of-its-kind resource that equips building owners worldwide with practical strategies to modernize operations, enhance efficiency, and achieve long-term sustainability goals with proven return on investment.

“For nearly a century, the Empire State Building has been a must-visit destination and one of the top things to do in NYC for travelers from around the world,” said Dan Rogoski, general manager of the Empire State Building Observation Deck. “From global leaders to pop culture icons, we have welcomed the world to the ‘World’s Most Famous Building’ – and today’s guests experience a completely reimagined Observation Deck that continues to set the standard for immersive attractions and tops the list of best observation decks in NYC.”


Additional anniversary moments, collaborations, and experiences will be announced throughout 2026. Reservations to the Empire State Building Observation Deck can be made online at esbnyc.com.


Images and b-roll of the Empire State Building’s archival footage, Empire State Building Observation Deck Experience, and signature lightings can be found here.


About the Empire State Building

The Empire State Building, the "World's Most Famous Building," owned by Empire State Realty Trust, Inc. (ESRT: NYSE), soars 1,454 feet above Midtown Manhattan from base to antenna. The $165 million reimagination of the Empire State Building Observation Deck Experience created an all-new experience with a dedicated guest entrance, an interactive museum with nine galleries, and a redesigned 102nd Floor Observation Deck with floor-to-ceiling windows. The journey to the world-famous 86th Floor Observation Deck, the only 360-degree, open-air observatory with views of New York and beyond, orients visitors for their entire New York City experience and covers everything from the building's iconic history to its current place in pop culture. The Empire State Building Observation Deck Experience welcomes millions of visitors each year and is ranked the #1 Top Attraction in the United States in Tripadvisor's 2026 Travelers' Choice Awards: Best of the Best Things to Do, "America's Favorite Building" by the American Institute of Architects, the world's most popular travel destination by Uber, and the #1 New York City attraction in Lonely Planet's Ultimate Travel List. Since 2011, the building has been fully powered by renewable wind electricity, and its many floors house a diverse array of office tenants such as LinkedIn and Shutterstock, as well as retail options like STATE Grill and Bar, Tacombi, Ghirardelli, and Starbucks. For more information and Empire State Building Observation Deck Experience tickets visit esbnyc.com or follow the building's Facebook, X (formerly Twitter), Instagram, Weibo, YouTube, or TikTok.


Source: Empire State Realty Trust, Inc.

Category: Empire State Building


 


View source version on businesswire.com: https://www.businesswire.com/news/home/20260430693323/en/



Permalink

https://www.aetoswire.com/en/news/1052026547177


Contacts

Media Contacts:

Jamie Heitner

212-400-3339

Jheitner@esrtreit.com