Mary Kay Accelerates Beauty Innovation and Digital Transformation

 DALLAS - Wednesday, 19. August 2026 AETOSWire Print 

Celebrating Milestone Initiatives Positioning Mary Kay For Consumers Today and Tomorrow

(BUSINESS WIRE) -- Mary Kay Inc. (“Mary Kay”), global iconic leader in beauty and entrepreneurship, announced today transformative business milestones, inviting the next generation to engage with a modernized Mary Kay.

Statement from Ryan Rogers, Chief Executive Officer of Mary Kay:

“We are re-defining the moment for Mary Kay. We are investing in technology and research to create seamless digital experiences while preserving the personal connections and sense of community that have always set Mary Kay apart. From the launch of Mary Kay My Shop to next-generation product innovation and purpose-driven impact, each milestone reflects the momentum behind our transformation. Building on more than 60 years of entrepreneurial legacy, we are reimagining how consumers engage with Mary Kay, meeting them wherever they connect, shop and share, while expanding opportunities for our Independent Beauty Consultants to thrive in a fast-moving digital world. Led by transformational leaders across the organization, Mary Kay is turning bold ambition into strategic growth, creating lasting value for generations of stakeholders.”

To learn more about the transformational leadership team, visit Mary Kay’s global website.

MARY KAY MY SHOP: TRANSFORMING HOW ONLINE SHOPPERS ACCESS THE BRAND EXPERIENCE

Mary Kay My Shop is a digital evolution that optimizes consumers' buying experiences to meet the needs of a digitally native generation who expect convenience, choice and seamless interactions. My Shop not only streamlines purchasing Mary Kay products directly online, it also makes it easy to connect with an Independent Beauty Consultant for personalized service.

My Shop is a cloud-first integrated platform that also equips Independent Beauty Consultants with new personalized online storefronts connected to Mary Kay’s e-commerce, payment, fulfillment and social media capabilities, allowing them to meet customers where they are, whether in person, online, or through social platforms. That flexibility is essential in today’s marketplace, where mobile commerce accounts for over 62% of beauty sales. To explore, visit the Mary Kay website.

Launched in the United States and Germany in 2025, My Shop expanded to Canada, Mexico and Spain in summer 2026 and is being progressively rolled out across global markets.

SMART, INCLUSIVE BEAUTY INNOVATION MEETING NEXT-GEN ROUTINES

Mary Kay is defining modern beauty with a portfolio designed for the way consumers live and get ready today. The Mary Kay lineup spans intelligent skin care, inclusive complexion innovation and makeup made for effortless self-expression and wellness solutions that complement any beauty routine, meeting next-gen consumers wherever they are in their beauty journey and daily lives.

Skin care first: Mary Kay Clinical Solutions® Barrier Restore 1:1:3 uses a patented ratio of fatty acids, ceramides and cholesterol to support the skin barrier, while Mary Kay® Hydrating Cream Mask offers no-rinse moisture on the go. TimeWise® 3D Foundation delivers a true-to-you match performance in 36 skin tone-true shades and skin-first performance.

An iconic eye duo: From bold definition to effortless removal, Lash Love Fanorama® Define+Lift Mascara and Mary Kay® Oil-Free Eye Makeup Remover help beauty lovers create, express, and easily refresh any look.

Responsible product packaging and ingredient sourcing: Mary Kay is reducing plastic intensity, increasing recycled content and advancing recycle-ready packaging, including a TimeWise® Targeted-Action® Toning Lotion bottle with 94% post-consumer recycled. Mary Kay also supports responsible Shea and Palm oil sourcing through the Global Shea Alliance and the Roundtable on Sustainable Palm Oil. Explore Mary Kay’s 2026 Sustainability Report here.

Beauty Tech: To personalize product recommendations and enhance customer experience, Mary Kay’s AI-powered Foundation Finder uses advanced artificial intelligence to scan a customer’s face on their mobile phone and provide personalized foundation shade recommendations in just seconds with precise detection of 151 facial feature points.

Available around the world, Mary Kay’s Foundation Finder has already garnered top-tier recognition.

MARY KAY GLOBAL SOCIAL SQUAD: ACTIVATING A GLOBAL COMMUNITY OF EMERGING SOCIAL CREATORS

Launched in March 2026, the Mary Kay Global Social Squad is a strategic pilot empowering a new generation of digital storytellers and strengthening connections with beauty lovers worldwide.

The program empowers Independent Beauty Consultants to become authentic social creators, sharing product education, beauty inspiration and the latest beauty trends through relevant, high-quality content. The inaugural pilot brings together more than 70 creators in 15 markets across four regions: North America, Asia Pacific, Latin America, and Europe.

By investing in creator education and community, Mary Kay is building a social-first network that expands brand and product discovery, bringing Mary Kay closer to consumers around the world.

ENTREPRENEURIAL RENAISSANCE

Appealing to Next-Gen Entrepreneurs: Built on Mary Kay Ash’s belief in the power of women supporting women, Mary Kay connects consumers and entrepreneurs who want to grow, give back and be part of something bigger than themselves. Purpose-driven and blending digital and personal connection, the Mary Kay business opportunity aligns with Gen Z’s entrepreneurial ambitions, tech fluency and strong desire for community. Gen Z represented 9% of U.S. businesses started in 20251. More than half of Gen Z adults have seriously considered starting a business, highlighting a powerful appetite for flexible paths to entrepreneurship2.

Social First Events: Mary Kay continues to invest in iconic sales force events such as “Seminar” and “Leadership Conference” bringing the Mary Kay community together across markets to celebrate business achievements and strengthen meaningful connections. Events are also evolving into social-first, tech-enabled experiences built for beauty entrepreneurs. More than events, these are launchpads for the next generation, equipping independent sales force members with social media expertise, e-commerce education and smart digital tools to connect, grow and lead.

PURPOSE IN ACTION: PINK CHANGING LIVES®

A global beauty leader, Mary Kay fosters a vibrant community rooted in purpose, trust and belonging, resonating across generations and creating cultural relevance among the next generation.

That purpose extends into communities through Pink Changing Lives®, Mary Kay’s global social impact program, which since 2008 has contributed more than $230 million in monetary and in-kind support to enrich the lives of women and their families by advancing cancer research, supporting survivors of domestic violence and creating opportunities for economic empowerment worldwide.

TOP TIER GLOBAL BRAND RECOGNITION

Mary Kay was named the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World3 by Euromonitor International for four consecutive years (2023-2026).

Mary Kay ranked #2 on Forbes 2026 Best Customer Service list moving up from #93 in 20254. Mary Kay is the only Beauty brand in the Top 15 and the only direct-selling company in the Top 50.

Mary Kay ranked #8 out of 5,500 brands on Forbes’s 2026 Best Brands for Social Impact5 moving up from stellar #9 achieved in 2025. Mary Kay is the only beauty brand in the Top 15 and the only direct selling company on the list.

Mary Kay ranked #13 on Happi’s Top 50 U.S. Companies 2026 Report6.

DID YOU KNOW:

63% of the Executive Team, 64% of Research and Development Scientists, 79% of the Global Brand and Global Creative Team, 63% of our Global Workforce, and 60% of Leadership Positions in Mary Kay’s Top 10 Markets are held by women7.

About Mary Kay

One of the original glass ceiling breakers, Mary Kay Ash founded her dream beauty brand in Texas in 1963 with one goal: to enrich women’s lives. That dream has blossomed into a global company with millions of independent sales force members in 40 markets. For over 60 years, the Mary Kay opportunity has empowered women to define their own futures through education, mentorship, advocacy, and innovation. Mary Kay is dedicated to investing in the science behind beauty and manufacturing cutting-edge skincare, color cosmetics, nutritional supplements, and fragrances. Mary Kay believes in preserving our planet for future generations, protecting women impacted by cancer and domestic abuse, and encouraging youth to follow their dreams. Learn more at marykayglobal.com. Find us on Facebook, Instagram, and LinkedIn.

____________________

1

For the First Time Ever, Gen Z Entrepreneurs Outnumber Baby Boomers in New Business Starts, According to New Report from Gusto

2

The 2026 LendingTree study

3

“Source Euromonitor International Limited; Beauty and Personal Care 2026 Edition, Value Sales at RSP, 2025 Data”

4

Alan Schwarz (October 14, 2025). Forbes - Best Customer Service 2026. https://www.forbes.com/lists/best-customer-service/

5

Alan Schwarz (March 17, 2026). Forbes - Best Brands For Social Impact 2026. https://www.forbes.com/lists/best-brands-social-impact/

6

Happi’s Top 50 Report. https://www.happi.com/top-companies-reports/top-50-us-companies/

7

Women Representation and Leadership at Mary Kay (May 2026).

 

 

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Contacts

Mary Kay Inc. Corporate Communications

Newsroom.marykay.com

972.687.5332 or media@mkcorp.com

Bentley Systems Announces Finalists for the YII Awards 2026

EXTON, Pa. - Wednesday, 19. August 2026

Prestigious annual awards program recognizes infrastructure professionals who use Bentley software in exceptional ways to drive real-world impact

(BUSINESS WIRE) -- Bentley Systems, Incorporated (Nasdaq: BSY), the infrastructure engineering software company, today announced the finalists for its 2026 Year in Infrastructure (YII) Awards program. For more than two decades, the annual awards have celebrated infrastructure professionals and their innovative use of Bentley software to improve how infrastructure is designed, built, and operated.

Selected by independent panels of global industry experts, this year’s finalists demonstrate how infrastructure professionals are leveraging technologies including digital twins and AI to deliver highly efficient project outcomes. In a review of the 36 finalist projects, 24 finalists reported using AI in some form, while 22 showed strong or supporting evidence of a connected digital foundation.

“The YII Awards honor the professionals behind the infrastructure that communities rely on every day,” said Cate Lochead, chief marketing officer, Bentley Systems. “This year’s finalists show how infrastructure is moving from disconnected files, manual workflows, and periodic inspections to connected information, intelligent automation, and continuous insight. Across the finalists, digital twins, AI, analytics, and connected data help teams make more informed decisions, explore more alternatives faster, and operate infrastructure with greater confidence and resilience. The breadth of projects—from geotechnical and subsurface modeling to wildfire risk and landslide mitigation, coastal and flood infrastructure, and stormwater planning—demonstrate that the future of infrastructure is not just more digital, it is more intelligent.”

Chosen from more than 300 submissions representing 53 countries, the YII Awards 2026 honor projects across 12 categories spanning the infrastructure lifecycle. Finalists were selected for the innovation of their projects, the challenges they addressed, and the results they delivered. Across the submissions, engineers and project teams showed how using Bentley software can help break down information silos, connect data across people and assets, and apply AI to improve decisions and drive measurably better infrastructure.

YII Awards 2026 Finalists by Category

Bridges and tunnels

    AYESA Engineering (Portugal): Porto Metro 3.0: Optimizing tunnel design at scale

    Parsons (on behalf of Georgia Department of Transportation (GDOT) (United States): Talmadge Memorial Bridge: Modernizing a critical Savannah crossing

    SUDOP PRAHA a.s. (Czech Republic): Praha–Beroun Tunnel: Designing Czechia’s largest rail tunnel

Cities and facilities

    Baosteel Engineering & Technology Group (China): Industrial site: City “rust belt rebirth” transformation

    Pinnacle Future Build Pvt. Ltd. (India): Pinnacle Madurai campus: A digital twin for smart operations

    SUDOP PRAHA a.s. (Czech Republic): Prague main railway station: A digital twin for urban transformation

Construction

    AtkinsRéalis (United Kingdom): Hinkley Point C: Advancing 4D construction at scale

    DPR Construction and Trillium Advisory Group ULC (United States): Abilene data center: Connecting digital delivery to construction reality

    Wills Bros (Ireland): Dublin Port Berths 52 and 53: Improving marine construction with 4D planning

Energy production

    CITIC Heavy Industry Machinery Co., Ltd. (China): Wind power equipment: Digital innovation throughout the entire lifecycle

    PT Wijaya Karya (Persero) Tbk (Indonesia): Lumut Balai 2 geothermal power plant: Transforming clean energy

    South-to-North Water Diversion (Chongqing) New Energy Development Co., Ltd. and POWERCHINA Zhongnan Engineering Corporation Ltd. (China): Chongqing Yunyang Jianquan pumped storage: Innovation in a digital power station

Geospatial and reality modeling

    Aboitiz Renewables Inc. (Philippines): GeoShield: Predicting landslide risk with geospatial intelligence

    Department of Transport and Planning (Australia): Transport reality capture and integrated reality data management platform: Creating a shared view of the physical network

    Haskoning (United Kingdom): Port of Dover: Scaling maritime inspection with drones

Project delivery

    Kiewit (United States): LAND: Transforming project delivery through connected data

    Port Polska (Poland): Port Polska: Connecting information across a major infrastructure program

    RS&H Inc. (United States): Moving I‑4 forward: Connecting project knowledge and delivery

Rail and transit

    NMA - Nikhil Mahashur and Associates (India): Hajimalang Gad funicular rail: Engineering access through challenging terrain

    Skanska Costain STRABAG JV (United Kingdom): HS2 London tunnels: Rehearsing construction before it happens

    SUDOP PRAHA a.s. (Czech Republic): Central Bohemia high-speed rail: Connecting design and project knowledge

Roads and highways

    Burgess & Niple Inc. (United States): US-98: Accelerating design-build through digital innovation

    PT Wijaya Karya (Persero) Tbk (Indonesia): Semarang-Demak Toll Road: Designing for resilience at the edge of the sea

    Torrens to Darlington Alliance (John Holland, Bouygues, Arcadis, Jacobs, Ventia) in partnership with the South Australian Government, Department for Infrastructure and Transport (Australia): Torrens to Darlington (T2D): Digital delivery for South Australia’s north-south corridor

Structural engineering

    Arcadis (United States): AutoFW: Automating design of flood protection structures

    PT Wijaya Karya Bangunan Gedung Tbk (WIKA Gedung) (Indonesia): Jakarta International Stadium: Engineering the largest retractable roof

    QB Engineering & Construction (Philippines): Our Lady of Light Parish Church, Loon: Digitally reconstructing a historic landmark

Subsurface modeling and analysis

    Intertechne Consultores S.A. (Brazil): Tailings Dam: Innovative use of geological and geotechnical models and assessment

    Mott MacDonald (Czech Republic): Praha-Smíchov–Beroun rail line: Building a connected subsurface model

    Mott MacDonald (Singapore): Changi Airport T5: 3D geological modeling and analysis to support planning decisions for T5’s complex ground conditions

Transmission and distribution

    APD Global (Australia): Clean Energy Link–North: Accelerating the renewable transition through AI‑enabled digital delivery

    Dar International for Engineering Consultancy (Saudi Arabia): Nariyah 380kV substation: Integrated digital delivery of a high-voltage GIS SS

    NV5, India (United States): Utility infrastructure protection: Mapping risk across 17,600 miles of grid

Water and wastewater

    Evides N.V. (Netherlands): Water distribution: Operational digital twins for a 14,000-kilometer water network

    Haskoning India Consulting Pvt Ltd. (India): Delhi stormwater drainage masterplan: Designing for a flood-free national capital

    Hunan Provincial Water Resources and Hydropower Survey, Design, Planning, and Research Institute Co., Ltd. (China): Hunan Zishui Quanmutang Reservoir: Applying full lifecycle BIM technology

Finalists will present their projects during Bentley’s Year in Infrastructure event being held at the Fairmont Singapore, October 6-7, 2026. The presentations will focus on the engineering context, project execution, digital methods used, and results achieved.

Bentley will also celebrate select projects with Founders’ Honors. These awards are chosen by Bentley’s founders and executives and recognize projects that reflect Bentley’s purpose of advancing the world’s infrastructure for better quality of life.

For more information about Bentley’s YII Awards 2026, visit Bentley’s Year in Infrastructure site.

# # #

About Bentley Systems
Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance.

© 2026 Bentley Systems, Incorporated. Bentley and the Bentley logo are registered trademarks of Bentley Systems, Incorporated. All other brands and product names are trademarks of their respective owners.

 

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Bentley investors: Eric Boyer, IR@bentley.com

Xsolla Introduces Integrated Backend and Global Payment Solutions for Games, With Founding Partner AccelByte

 LOS ANGELES - Wednesday, 19. August 2026 AETOSWire  

Game Developers Can Now Apply For Early Access To The Integrated Solution Ahead Of Launch

(BUSINESS WIRE) -- Xsolla, a global video game commerce company, today introduced integrated backend solutions for game developers through a founding partnership with AccelByte, a fully managed extensible games backend platform, and opened a closed testing program for a combined solution that pairs AccelByte Gaming Services (AGS) with Xsolla's global payments and monetization tools. Select developers can now apply for early access and help shape the integration ahead of its broader launch.

As studios scale live games across PC, mobile, console, and the web, managing player persistence, gaming backend, and global transactions adds cost and slows launches. Through the founding partnership with AccelByte, Xsolla brings AccelByte's backend services together with its own payments and monetization in one integrated stack, so studios no longer need to stitch separate solutions together on their own. The integration is shaped by direct input from studios shipping live games today.

During the closed testing period, partner studios will help validate:

Developer-centric foundation: Being built with input from studios and developers actively shipping live games across regions, platforms, and player types. Test partners will directly shape the feature set and modular implementation options.

Integrated backend and payments: Will combine AccelByte's backend services, including player management, matchmaking, store, and AI-powered integration tools and analytics, with Xsolla's payment, subscription, monetization, and identity services in an interoperable layer.

Simplified deployment without heavy engineering: Designed so studios can stand up and operate live game services without building backend infrastructure in-house or staffing dedicated LiveOps teams, reducing time-to-market and accelerating iteration cycles.

Global monetization coverage: Through Xsolla's global game payment platform, participating studios gain access to over 1,000 payment methods across more than 200 geographies, opening new revenue channels for games.

"We're building this backend and game services integration with AccelByte by listening to developers who use both of our platforms," said Chris Hewish, President of Xsolla. "Our first test partners will help us prove that a studio can stand up backend services and global payments together, without staffing separate teams for each, and get to market faster as a result."

"AccelByte's comprehensive and scalable platform and toolset is now more accessible and easier for developers to integrate and operate," said Junaili Lie, CEO and Technical Director at AccelByte. "We’re excited to partner with Xsolla, which shares our belief in making powerful technology accessible to studios of every size. By combining our technology and expertise, we can help studios launch faster, operate smarter, and reach players globally."

The closed testing program is limited to a small group of studios ahead of a broader rollout. Developers can meet both teams at gamescom 2026 in Cologne, Germany, at the Xsolla booth in Hall 2.2, #A030-B035, or register their interest in the program at xsolla.pro/backend.

To learn more about Xsolla’s integrated backend & global payments, schedule a meeting at gamescom or email partnerships@xsolla.com.

About Xsolla

Xsolla is a global commerce company that builds and provides all the things developers need to launch, grow, and monetize video games. Headquartered in Los Angeles, California, the company supports studios of every size, from indie to AAA, with solutions across direct-to-consumer commerce, intelligent payments, entertainment-based IP, and player engagement products. Xsolla helps developers fund, distribute, market, and monetize their games at scale. Trusted by more than 70% of the top 100 highest-grossing games, Xsolla operates as the merchant of record across 200+ geographies with access to over 1,000+ local payment methods worldwide. Grounded in a deep belief in the future of gaming, Xsolla is resolute in bringing opportunities together and unlocking growth for creators everywhere.

For more information, visit xsolla.com

© 2026 Xsolla. All rights reserved.

About AccelByte

AccelByte spent many years building and operating AccelByte Gaming Services (AGS). AGS is a fully managed, massively scalable and extensible game backend platform that helps developers worldwide focus on what matters most: making awesome games. Founded in 2016, AccelByte was created by game industry veterans who have engineered online systems behind some of the largest live services games and platforms in the world, including Fortnite, Epic Online Store, Xbox Live, and EA Origin and is backed by SoftBank Vision Fund 2, Sony Interactive Entertainment, Galaxy Interactive, NetEase, KRAFTON, and Dreamhaven.

For more information, visit accelbyte.io

 

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Media Contact

Xsolla

Derrick Stembridge

Vice President of Global Public Relations

d.stembridge@xsolla.com

Queue-it Announces Majority Investment from THL Partners

 

Partnership will support continued product innovation and global expansion for the online traffic orchestration platform

(BUSINESS WIRE) -- Queue-it, a global provider of online traffic orchestration solutions, today announced that it has entered a definitive agreement for a majority investment from THL Partners (“THL”), a premier investment firm investing in middle-market growth companies. Together, THL and Queue-it will focus on accelerating product innovation and expanding the company’s global reach.

Founded and headquartered in Denmark, Queue-it helps enterprises and public organizations manage online traffic surges, protect digital infrastructure, mitigate bots and abuse, and deliver fair, reliable access to critical online services. Its platform is trusted by organizations around the world and operates across ticketing, retail, government, financial services, and other mission-critical industries.

THL’s partnership with Queue-it builds on the firm’s longstanding investment focus on IT Operations & Data, which includes software companies that help organizations operate, secure, and optimize increasingly complex digital infrastructure. As internet traffic continues to grow and AI-driven activity reshapes how organizations manage digital demand, THL believes Queue-it is well positioned to help customers deliver resilient online experiences.

“We are excited to partner with THL as we enter a new chapter in Queue-it’s journey,” said Jesper Essendrop, CEO of Queue-it. “THL brings deep experience scaling global software businesses and shares our conviction in the opportunity ahead. Together, we will continue investing in innovation, supporting customers around the world, and strengthening our platform as organizations increasingly look to manage complex digital traffic.”

“Queue-it has built an impressive platform that helps organizations deliver reliable digital experiences during their most critical moments,” said Jordan Welu, Managing Director at THL. “We believe the company is well positioned to benefit from the growing need for intelligent traffic orchestration, particularly as AI changes the nature and volume of online traffic. Just as importantly, we have deep respect for the culture Jesper and the team have built in Copenhagen, and we are committed to preserving the values and identity that have made Queue-it successful. We look forward to partnering with the entire Queue-it team to support the company’s next phase of growth.”

“Queue-it exemplifies the type of software business we seek to partner with through our IT Operations & Data investment focus,” said Lauren Wedell, Principal at THL. “The company has built mission-critical technology for managing digital demand, and we're excited to support the team as they continue to innovate, expand internationally, and scale their impact for customers around the world.”

“Queue-it has been an outstanding journey," said Lars Dybkjær, Managing Partner at GRO, the selling shareholder in the transaction. “From its Nordic roots, the company has grown into a true global category leader, with a remarkable track record of growth, improving profitability, and a team that has executed exceptionally at every stage. It has been a privilege to partner with the founders and with Jesper and his management team through this chapter, and we have no doubt that the best is yet to come.”

THL will invest in Queue-it through its Automation Fund II.

Financial terms of the transaction were not disclosed. Closing of the transaction is subject to customary conditions, including receipt of required regulatory approvals.

Houlihan Lokey was financial advisor and Bech-Bruun acted as legal counsel to Queue-it. Freshfields US LLP and Plesner Advokatpartnerselskab acted as legal counsel to THL.

About THL

THL Partners is a premier private equity firm investing in middle-market growth companies exclusively within Healthcare, Financial Technology & Services, and Technology & Business Solutions. THL couples deep sector expertise with dedicated operating resources to build great companies of lasting value in partnership with management teams. For more information, visit www.thl.com.

About Queue-it

Queue-it is a global provider of online traffic orchestration solutions. Its technology platform enables enterprises and public organizations to manage online traffic surges, protect digital infrastructure, prevent abuse from bots and malicious actors, and deliver fair, transparent and reliable online experiences. Trusted by organizations worldwide, Queue-it helps customers maximize performance and trust during their most business-critical digital moments.

 

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Elise Buchanan

mobile: +1 312 889 2424

Elise.Buchanan@edelmansmithfield.com

Grace Sutherland

914-413-8963

Grace.sutherland@edelmansmithfield.com

Xsolla Partner Network Expands Verified Creator Partnerships and Unifies Campaign Management Ahead of gamescom 2026

 LOS ANGELES - 

Developers Gain Vetted Creator Partnerships And A Single Campaign Workflow, Managed From The Publisher Account They Already Use

(BUSINESS WIRE) -- Xsolla, a global video game commerce company, today announced an expansion of the Xsolla Partner Network ahead of gamescom 2026 in Cologne, giving game developers a simpler, more reliable way to grow their games through creators. The creator platform now lives within Xsolla Publisher Account, where developers already run their business, with verified creator onboarding and a redesigned and unified campaign workflow. Flat-fee campaigns, a new guaranteed payment option alongside revenue share, and data-driven creator recommendations are coming soon.

Xsolla Partner Network gives developers one place to launch, manage, track, and report on creator campaigns while Xsolla handles payments, payouts, taxes, and compliance.

Verified creators, less guesswork. Automated anti-fraud vetting and identity verification at payout means developers partner with real, verified creators and campaigns reach genuine audiences.

One campaign system, coming soon. Campaign management will be redesigned and unified, so video game key campaigns and revenue-share campaigns run through a single workflow. Developers will launch and manage all creator activity from one place, with the attribution depth to see every click, sale, and dollar a campaign drives.

Flat-fee campaigns, coming soon. Revenue-share campaigns will soon be joined by flat-fee campaigns, giving developers a new way to attract creators who want a guaranteed payment rather than a percentage-based one and helping keep creators invested for the duration of a campaign.

One home for creators. Creators now run their entire business from a Creator Business Account on Xsolla.com: campaigns, earnings, payouts, storefronts, and streaming tools including alerts, overlays, chatbot, widgets, and tipping. The tools creators rely on do not change, and creator storefronts remain right where their fans already shop. What changes is that everything now lives in one place, on the same platform their publishing partners already use.

"The way players discover games has changed for good. They find their next game through people they watch and trust, not through ads they skip, and that puts creators at the center of how every game grows from here,” said Chris Hewish, President of Xsolla.

“The problem is that most studios were never built for this. They don't have a creator marketing department. They have one person, a budget, and no time to vet a hundred channels or chase down payouts across a dozen countries. That's the gap Partner Network closes. Every creator is verified, every campaign runs through one workflow, and every payment is handled, all inside the account developers already use to run their game. One person can now run a creator program that used to take an entire team, and that changes who gets to compete.”

Developers can learn more about Xsolla Partner Network at xsolla.com/partner-network. Creators can get started at xsolla.com/for/creators.

About Xsolla

Xsolla is a global commerce company that builds and provides all the things developers need to launch, grow, and monetize video games. Headquartered in Los Angeles, California, the company supports studios of every size, from indie to AAA, with solutions across direct-to-consumer commerce, intelligent payments, entertainment-based IP, and player engagement products. Xsolla helps developers fund, distribute, market, and monetize their games at scale. Trusted by more than 70% of the top 100 highest-grossing games, Xsolla operates as the merchant of record across 200+ geographies with access to 1,000+ local payment methods worldwide. Grounded in a deep belief in the future of gaming, Xsolla is resolute in bringing opportunities together and unlocking growth for creators everywhere.

For more information, visit xsolla.com

© 2026 Xsolla. All rights reserved.

 

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Media Contact

Derrick Stembridge

Vice President of Global Public Relations, Xsolla

d.stembridge@xsolla.com

Beno inaugure un salon d’accueil haut de gamme en bord de mer à Marsa Al Arab, en partenariat avec Jumeirah Group

 DUBAÏ, Émirats arabes unis - mardi, 18. août 2026

Beno, la plateforme d’expériences de luxe basée à Dubaï, a annoncé l’ouverture d’un nouveau salon d’accueil haut de gamme à Marsa Al Arab, développé en partenariat avec Jumeirah Group, la branche hôtelière de Dubai Holding. Ce salon vient renforcer, grâce à une présence permanente de personnel dédié aux services aux clients, l’offre de l’un des plus récents complexes nautiques ultra-luxueux de Dubaï. Exploitée par D-Marin et située à proximité du Jumeirah Burj Al Arab, la marina Marsa Al Arab compte 82 postes d’amarrage pouvant accueillir des yachts jusqu’à 61 mètres et bénéficie des certifications « Superyacht Ready » et « Blue Flag ».

Depuis ce salon, Beno coordonne des services de location de yachts, en s’appuyant sur une flotte de neuf unités amarrées dans la marina. Parmi celles-ci figure Santorini, un superyacht de 115 pieds doté de cinq cabines pouvant accueillir jusqu’à 12 personnes pour des séjours avec nuitée et jusqu’à 80 personnes pour des sorties à la journée. Le yacht est équipé d’un jacuzzi et d’un flybridge et dispose d’un équipage multilingue. Les clients peuvent également enrichir leur expérience de location de yacht privé grâce à des services complémentaires tels que le jet-ski, le flyboard, le wakeboard, la pêche et d’autres activités. Le personnel de Beno peut aussi organiser les transferts vers le centre de sports nautiques concerné. La société exploite des installations de sports nautiques dans les hôtels Jumeirah à Dubaï ainsi qu’à Jumeirah Beach Residence.

Les réservations peuvent être effectuées au salon, sur le site internet de Beno ou via l’application mobile de la société. Beno accepte également les paiements en cryptomonnaies, en plus des moyens de paiement conventionnels, une option qui demeure relativement peu répandue parmi les opérateurs de location et de mobilité dans la région.

« Chez Beno, nous croyons à la nécessité de redéfinir les services de transport et de lifestyle grâce à l’innovation, aux partenariats stratégiques et à une croissance durable », a déclaré Aiham Bader, PDG et fondateur de Beno. « Notre ambition est de donner une nouvelle dimension à vos déplacements, de vous ouvrir l’accès à des expériences incomparables et d’établir de nouvelles références d’excellence dans chacun des services que nous proposons. Fidèles à notre engagement en faveur du progrès, nous continuerons à développer des solutions sur mesure, à adopter des technologies de pointe et à bâtir un héritage dont l’impact dépassera les attentes. »

Au-delà de la location de yachts et des sports nautiques, Beno propose des excursions en hélicoptère, des expériences dans le désert, la location de supercars et des services de jets privés, offrant ainsi aux résidents comme aux visiteurs une sélection d’expériences soigneusement conçues pour découvrir Dubaï.

À propos de Beno

Beno est une plateforme de mobilité et d’art de vivre de luxe basée à Dubaï. Elle propose des services de location de voitures de luxe et de yachts, ainsi que des jets privés, des vols en hélicoptère, des locations de buggys et des activités nautiques à travers les Émirats arabes unis, avec des opérations à Marsa Al Arab, Umm Suqeim 3 et Jumeirah Beach Residence.

www.beno.com

Permalink

https://www.aetoswire.com/fr/news/f18820261

Contacts

Nizar Shehada

+971 50 899 1522

pr@beno.com

Beno Opens Luxury Waterfront Guest Lounge at Marsa Al Arab in Partnership with Jumeirah Group

 Dubai, United Arab Emirates - Tuesday, 18. August 2026

eno, Dubai's luxury experiences platform, announced the opening of a new premium guest lounge at Marsa Al Arab, developed in partnership with Jumeirah Group, the hospitality arm of Dubai Holding. The lounge adds a permanently staffed guest-services layer to one of Dubai's newest ultra-luxury marine developments. Marsa Al Arab Marina, operated by D-Marin adjacent to Jumeirah Burj Al Arab, offers 82 berths for yachts of up to 61 metres and holds Superyacht Ready and Blue Flag certifications.

Beno coordinates yacht charters from the lounge, supported by a nine-vessel fleet berthed at the marina. Among them is Santorini, a 115-ft superyacht featuring five cabins that can accommodate up to 12 overnight guests and up to 80 guests for day charters. The yacht is equipped with a jacuzzi and flybridge and is operated by a multilingual crew. Guests can also enhance their private yacht rental experiences with add-on services such as jet skiing, flyboarding, wakeboarding, fishing and other activities. Beno staff can also arrange transfers to the relevant water sports hub. The company operates water sports facilities across Jumeirah's Dubai hotel portfolio and at Jumeirah Beach Residence.

Reservations can be made at the lounge, through the Beno website, or via the company's mobile app. Beno also accepts cryptocurrency alongside conventional payment methods, an option that remains relatively uncommon among charter and mobility operators in the region.

"At Beno, we believe in redefining transportation and lifestyle services through innovation, strategic partnerships, and sustainable growth," said Aiham Bader, CEO and Founder of Beno. "Our vision is to empower your journeys, connect you with unparalleled experiences, and set new standards of excellence in every service we offer. With a steadfast commitment to progress, we will continue to foster bespoke solutions, embrace cutting-edge technologies, and create a legacy of impact that transcends expectations."

Beyond yacht charters and water sports, Beno offers helicopter tours, desert experiences, supercar rentals, and private jet services, connecting residents and visitors with curated ways to experience Dubai.

About Beno: It is a Dubai-based luxury lifestyle and mobility platform providing luxury car rental, yacht charter, private jets, helicopter charter, buggy rentals and water activities across the United Arab Emirates, with operations at Marsa Al Arab, Umm Suqeim 3, Jumeirah Beach Residence. www.beno.com

Permalink

https://www.aetoswire.com/en/news/1708202656767

Contacts

Nizar Shehada

0508991522

pr@beno.com