NEW YORK - Tuesday, 28. July 2026
(BUSINESS WIRE ) -- Today,
Estée Lauder announces the launch of Glimmer, a new prestige fragrance
created for a new generation of consumers. An amber floral fragrance
with a gourmand twist, Glimmer transforms the power of everyday
"glimmers” - small moments of joy, hope, and connection - into a
sensorial fragrance experience designed to inspire optimism, foster
community, and leave a lasting impression.
Acclaimed actress and
singer Hailee Steinfeld stars as the face of Glimmer. Rooted in the
belief that one spark can ignite many, the campaign positions Hailee and
her singing voice as catalysts for the joy, optimism, and connection
that are at the heart of Glimmer.
“Hailee is the embodiment of
what Glimmer represents; she is confident, has a contagious sense of
joy, and understands the power of connecting with her community,” said
Justin Boxford, Global Brand President, Estée Lauder. “Consumers have
grown up with Hailee and have followed her journey from a young actress
to an accomplished multi-hyphenate artist and cultural force. Her
authenticity, creativity, and ability to inspire audiences across
generations make her the perfect ambassador for Glimmer.”
“Fragrance
has an incredible ability to tell a story without words, evoke emotion,
and create memories that stay with you,” said Hailee Steinfeld. “What
drew me to Glimmer is that it's more than a fragrance; it's a feeling
and I’m honored to be a part of it.”
Hailee Steinfeld’s Glimmer campaign will debut across TV, print, digital, in-store and OOH on July 30, 2026.
Glimmer Eau de Parfum will launch August 2026 at key global retailers and will retail for $130/50ml and $160/100ml.
About Hailee Steinfeld
Academy
Award-nominated actress, multi-platinum recording musician, and
producer, Hailee Steinfeld remains a force to be reckoned with in the
entertainment industry. With credits such as Sinners, Spider-Man: Across
the Spider-Verse, True Grit, Pitch Perfect and Edge of Seventeen, she
has already amassed an enviable resume. Her next project, the Disney
Animation film Hexed, is slated to release later this year.
In
addition to her TV and film career, Steinfeld has cemented herself as a
leader in the pop music industry. Her growing discography includes
double-platinum debut single "Love Myself," triple-platinum hit
"Starving," and platinum-certified singles "Most Girls" and "Let Me Go",
to name a few. To date, she has nearly 8 billion streams globally.
Steinfeld is also the founder of Beau Society, a newsletter-first content platform with over 100,000 readers worldwide.
About Estée Lauder
Estée
Lauder is the flagship brand of The Estée Lauder Companies Inc. Founded
by Estée Lauder, beauty pioneer and one of the world’s first female
entrepreneurs, the brand today continues her legacy of creating the most
innovative, sophisticated, high-performance skin care and makeup
products and iconic fragrances – all infused with a deep understanding
of women’s needs and desires. Today, Estée Lauder engages with women in
over 150 countries around the world and at dozens of touch points – from
in-store to digital. And each of these relationships consistently
reflects Estée’s powerful and authentic point of view.
ELC-B
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Contacts
Tara Connaughton, tconnaug@estee.com
Wednesday, July 29, 2026
Abnormal AI Extends its Behavioral Security Platform to Identity and AI Security
LAS VEGAS - Tuesday, 28. July 2026
Abnormal launches three new products: Identity Threat Protection, AI Governance, and Infiltration Prevention to secure the modern identity attack surface
(BUSINESS WIRE) -- Abnormal AI, the AI-native behavior security company trusted by more than 25% of the Fortune 5001, today announced the expansion of its Behavioral Security Platform across the enterprise, introducing three new products: Identity Threat Protection, AI Governance, and Infiltration Prevention. Together, the launch extends the behavioral AI that already secures over 4,500 customers1 to the identities, AI systems and onboarding pipeline that attackers increasingly exploit. Additionally, customers can now activate products from the AI App Store, a new interface to turn on Abnormal products in a single click.
For nearly a decade, Abnormal has protected organizations by understanding behavior, learning what normal looks like for every identity and detecting the deviations that signal anomalous activity or an attack. That behavioral foundation spanning email, sign-in, and communication signals, now extends across the enterprise identity attack surface.
“Abnormal envisioned a future where behavioral AI could solve critical problems facing enterprises around the world,” said Evan Reiser, CEO and Co-founder of Abnormal AI. “Our customers are facing key challenges today: attackers who blend in instead of breaking in, AI adoption outpacing governance, and nation-state actors engineering fake identities to become insiders. Every one of those risks comes down to understanding identity and behavior. That's the lens that Abnormal brings to these problems.”
Modern attacks increasingly succeed because they look legitimate. Attackers bypass authentication entirely to compromise trusted identities, AI adoption is reaching a critical point faster than security teams can govern it, and non-human identities, including service accounts, OAuth apps, and AI agents, now vastly outnumber human ones. Traditional defenses that rely on policies and credential checks weren’t built to see this behavioral layer: once an identity is authenticated, many tools stop watching.
Three New Products, One Behavioral Security Platform
Each new product applies the same behavioral model to a different part of the attack surface:
Identity Threat Protection helps prevent the identity breaches that become news headlines. It surfaces the weaknesses attackers exploit, like accounts without MFA and overprivileged service accounts, ranked by likely attack susceptibility. A dynamic Threat Library then maps real-world attacks, from adversary-in-the-middle phishing to OAuth abuse, to each customer's environment. By correlating identity, SaaS, and email signals, Identity Threat Protection helps detect and remediate compromise inside the sessions that have already passed authentication, and protects the help desk by challenging suspicious password and MFA reset requests.
AI Governance gives security teams gated visibility into the AI tools, agents, and chats across the organization. As employees adopt AI faster than security can track, it discovers, scores, and governs them all, sanctioned and unsanctioned alike, before unchecked activity becomes an incident. AI Governance detects new AI tools across the environment, using the same email and identity signals that protect the inbox. It then establishes a behavioral baseline for each tool and agent, and flags activity that deviates, like an agent that suddenly gains access far beyond its role, enforcing customer-configured policy automatically when something looks risky.
Infiltration Prevention is the security tool that helps organizations identify potentially fraudulent candidates, including suspected nation-state operatives, before enterprise access is provisioned. Integrating directly with applicant tracking systems including Greenhouse and Workday, it identifies and correlates the behaviors behind fabricated identities, such as VoIP burner numbers, VPN-masked locations, and the same actor recurring across Abnormal’s threat intelligence, to surface suspicious signals for security teams to review before they are ever provisioned. It surfaces not only suspected operatives but large-scale campaigns, building evidence briefs security teams can act on.
“The threats that matter most don’t look like threats at all,” Reiser added. “A trusted identity moves through a valid session like a real employee. A helpful AI agent codes its way into a sensitive database. A nation-state actor uses a synthetic persona to apply for a job. Each looks different, but each gives itself away the same way, through abnormal behavior.”
A New Way to Activate Abnormal Products: The AI App Store
Because AI is accelerating how quickly attackers invent new tactics, defenders need to adopt new protections just as fast. The AI App Store, a central interface within the Abnormal Portal, lets security teams browse, trial, and deploy Abnormal products built on the company’s behavioral AI foundation in a single click.
Identity Threat Protection, AI Governance, Infiltration Prevention, and the AI App Store go live on August 3, 2026.
Additional Resources
Discover More about the Products: Read more about each of these product innovations in this blog post from CEO Evan Reiser.
Visit Abnormal at Black Hat USA 2026: Abnormal will be showcasing these products throughout the week at the Abnormal Arcade, just outside the Expo Hall. Book a meeting on-site. Demos are also available upon request.
About Abnormal AI
Abnormal AI stops cybercrime with AI, protecting more than 4,500 organizations, including more than 25% of the Fortune 500. The Abnormal Behavioral Security Platform spans email, identity, and insider threat, and is built on proprietary specialized Behavioral AI models designed to detect the attacks that legacy, rules-based tools are not built to detect. Learn more at abnormal.ai.
1 As of July 2026, Abnormal protects 4,500 customers, including more than 25% of the Fortune 500
View source version on businesswire.com: https://www.businesswire.com/news/home/20260728981733/en/
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Contacts
Media Contact:
Hanah Johnson
media@abnormal.ai
Abnormal launches three new products: Identity Threat Protection, AI Governance, and Infiltration Prevention to secure the modern identity attack surface
(BUSINESS WIRE) -- Abnormal AI, the AI-native behavior security company trusted by more than 25% of the Fortune 5001, today announced the expansion of its Behavioral Security Platform across the enterprise, introducing three new products: Identity Threat Protection, AI Governance, and Infiltration Prevention. Together, the launch extends the behavioral AI that already secures over 4,500 customers1 to the identities, AI systems and onboarding pipeline that attackers increasingly exploit. Additionally, customers can now activate products from the AI App Store, a new interface to turn on Abnormal products in a single click.
For nearly a decade, Abnormal has protected organizations by understanding behavior, learning what normal looks like for every identity and detecting the deviations that signal anomalous activity or an attack. That behavioral foundation spanning email, sign-in, and communication signals, now extends across the enterprise identity attack surface.
“Abnormal envisioned a future where behavioral AI could solve critical problems facing enterprises around the world,” said Evan Reiser, CEO and Co-founder of Abnormal AI. “Our customers are facing key challenges today: attackers who blend in instead of breaking in, AI adoption outpacing governance, and nation-state actors engineering fake identities to become insiders. Every one of those risks comes down to understanding identity and behavior. That's the lens that Abnormal brings to these problems.”
Modern attacks increasingly succeed because they look legitimate. Attackers bypass authentication entirely to compromise trusted identities, AI adoption is reaching a critical point faster than security teams can govern it, and non-human identities, including service accounts, OAuth apps, and AI agents, now vastly outnumber human ones. Traditional defenses that rely on policies and credential checks weren’t built to see this behavioral layer: once an identity is authenticated, many tools stop watching.
Three New Products, One Behavioral Security Platform
Each new product applies the same behavioral model to a different part of the attack surface:
Identity Threat Protection helps prevent the identity breaches that become news headlines. It surfaces the weaknesses attackers exploit, like accounts without MFA and overprivileged service accounts, ranked by likely attack susceptibility. A dynamic Threat Library then maps real-world attacks, from adversary-in-the-middle phishing to OAuth abuse, to each customer's environment. By correlating identity, SaaS, and email signals, Identity Threat Protection helps detect and remediate compromise inside the sessions that have already passed authentication, and protects the help desk by challenging suspicious password and MFA reset requests.
AI Governance gives security teams gated visibility into the AI tools, agents, and chats across the organization. As employees adopt AI faster than security can track, it discovers, scores, and governs them all, sanctioned and unsanctioned alike, before unchecked activity becomes an incident. AI Governance detects new AI tools across the environment, using the same email and identity signals that protect the inbox. It then establishes a behavioral baseline for each tool and agent, and flags activity that deviates, like an agent that suddenly gains access far beyond its role, enforcing customer-configured policy automatically when something looks risky.
Infiltration Prevention is the security tool that helps organizations identify potentially fraudulent candidates, including suspected nation-state operatives, before enterprise access is provisioned. Integrating directly with applicant tracking systems including Greenhouse and Workday, it identifies and correlates the behaviors behind fabricated identities, such as VoIP burner numbers, VPN-masked locations, and the same actor recurring across Abnormal’s threat intelligence, to surface suspicious signals for security teams to review before they are ever provisioned. It surfaces not only suspected operatives but large-scale campaigns, building evidence briefs security teams can act on.
“The threats that matter most don’t look like threats at all,” Reiser added. “A trusted identity moves through a valid session like a real employee. A helpful AI agent codes its way into a sensitive database. A nation-state actor uses a synthetic persona to apply for a job. Each looks different, but each gives itself away the same way, through abnormal behavior.”
A New Way to Activate Abnormal Products: The AI App Store
Because AI is accelerating how quickly attackers invent new tactics, defenders need to adopt new protections just as fast. The AI App Store, a central interface within the Abnormal Portal, lets security teams browse, trial, and deploy Abnormal products built on the company’s behavioral AI foundation in a single click.
Identity Threat Protection, AI Governance, Infiltration Prevention, and the AI App Store go live on August 3, 2026.
Additional Resources
Discover More about the Products: Read more about each of these product innovations in this blog post from CEO Evan Reiser.
Visit Abnormal at Black Hat USA 2026: Abnormal will be showcasing these products throughout the week at the Abnormal Arcade, just outside the Expo Hall. Book a meeting on-site. Demos are also available upon request.
About Abnormal AI
Abnormal AI stops cybercrime with AI, protecting more than 4,500 organizations, including more than 25% of the Fortune 500. The Abnormal Behavioral Security Platform spans email, identity, and insider threat, and is built on proprietary specialized Behavioral AI models designed to detect the attacks that legacy, rules-based tools are not built to detect. Learn more at abnormal.ai.
1 As of July 2026, Abnormal protects 4,500 customers, including more than 25% of the Fortune 500
View source version on businesswire.com: https://www.businesswire.com/news/home/20260728981733/en/
Permalink
https://www.aetoswire.com/en/news/2807202656491
Contacts
Media Contact:
Hanah Johnson
media@abnormal.ai
ELFA Vape Aerosols Less Harmful Than Cigarette Smoke: Study
SHENZHEN, China - Wednesday, 29. July 2026 AETOSWire Print
Levels of 17 analytes usually found in cigarette smoke tested in aerosols from ELFBAR ELFA pods
10 harmful constituents below detectable levels, with formaldehyde and acetaldehyde up to 99.9%* lower than those in cigarette smoke
Metals detected well below safety thresholds
Complete switching to ELFA significantly reduces or brings to zero adult users’ exposure to harmful constituents
(BUSINESS WIRE)--Levels of 17 constituents in aerosols from ELFA, a pod system vape by ELFBAR, are undetected or substantially lower than those in cigarette smoke, reveals the latest peer-reviewed study published by iScience, a scientific journal.
Aerosols in this study are generated by facilities under standardized laboratory conditions. The tests involve 17 cigarette smoke-related analytes during vaporization of vape liquid from ELFA’s pods in four flavors, including Super Tobacco, Spearmint, Strawberry Ice and Watermelon.
Findings indicate that adult smokers completely transitioning to ELFA pod system could reduce, or even eliminate, their exposure to multiple harmful constituents compared with consuming combustible cigarettes.
“This study adds to the growing scientific evidence supporting the effective role vaping products play in reducing, or even eliminating, exposure to harmful chemical substances for adult smokers,” said an ELFBAR spokesperson.
“Providing adult users with quality cessation alternatives has been at the heart of ELFBAR since the brand’s inception, and we remain committed to elevating product safety standards through continuous innovation and practice,” the spokesperson commented.
Ten of 17 analytes undetected or below quantifiable levels
Ten out of the 17 analytes were undetectable or below quantifiable levels across all tested ELFA pods in these four flavors, including carbon monoxide (CO), tobacco-specific nitrosamines NNK and NNN, acrolein, benzo[a]pyrene, 1,3-butadiene, and benzene, among others.
The undetectable or non-quantifiable levels of these chemicals commonly found in smoke suggest a substantial reduction in user exposure to harmful constituents.
Metals well below safety thresholds
Metal emissions in ELFA aerosols, with concentrations measured in micrograms per 100 puffs are also evaluated.
Cadmium and arsenic are not detected in aerosols from any of the tested ELFA pods. Chromium, aluminum, iron, and tin are partly found at low traceable levels in certain pods.
In these tests, estimated exposure levels for detectable metals, including lead, chromium, nickel, aluminum, iron, and tin, were well below the safety thresholds by the US Pharmacopeia and the US National Institute for Occupational Safety and Health.
Overall, the metal exposure from ELFA aerosols was minimal and therefore is not considered to pose a toxicological concern under the conditions of evaluation.
Up to 99.9%* lower levels of carbonyls
Formaldehyde and acetaldehyde, two well-recognized carcinogens, were approximately 99.6% to 99.9% lower in ELFA aerosols than in cigarette smoke. Although both compounds were detected across the four ELFA pods, they were present at very low levels, and well below the safety thresholds.
“Many adult smokers misperceive vaping as being as harmful as, or more harmful than smoking, and such misconception continues to raise a barrier to cessation. At ELFBAR, we believe transparent, science-based research is essential to helping adult users make informed choices during the whole process of their transition away from combustible tobacco,” the spokesperson added.
ELFA features a next-generation iron-chromium-aluminum alloy mesh heating coil, a key component that vaporizes the e-liquid. This part reduces exposure to harmful constituents compared with cotton and ceramic coil-equipped devices, with much lower risk than cigarette smoke.
* Page 3: For the remaining two non-metal analytes (formaldehyde and acetaldehyde), both of which are also found in the WHO TobReg proposal, formaldehyde was reduced by between 99.6% and 99.9%, and acetaldehyde was reduced by between 99.7% and 99.9%, depending on the flavor being assessed.
About ELFBAR
ELFBAR is a pioneer in the global vaping industry. Since its inception in 2018, it has been providing a distinct and diverse vaping experience with innovation at its core.
ELFBAR stays committed to youth access prevention and sustainable growth as a leading brand favoured and used by tens of millions of adult smokers and ex-smokers worldwide as an alternative to smoking.
For more information, please visit elfbar.com
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Contacts
pr@elfbar.com
CSL célèbre la livraison du premier navire d'une flotte de transbordement de classe mondiale destinée au projet Simandou
MONTREAL - mardi, 28. juillet 2026
(GLOBE NEWSWIRE) -- Le Groupe CSL (« CSL »), un chef de file mondial en matière de transport maritime responsable, annonce la livraison du MV Wontanara, le premier des cinq navires de transbordement (TSV) de pointe conçus pour soutenir le projet de minerai de fer de Simandou, en Guinée, l’un des plus vastes projets miniers et d’infrastructure au monde.
Conçue par CSL et construite au chantier naval CSSC Chengxi, cette flotte révolutionnaire de TSV allie une capacité de port en lourd de 41 800 tonnes à un système d'autodéchargement à double flèche capable de transférer jusqu’à 12 000 tonnes de minerai de fer par heure, ce qui en fait la flotte de TSV la plus rapide et la plus efficace au monde.
Spécialement conçue pour acheminer efficacement de grands volumes de minerai de fer entre les terminaux fluviaux et les vraquiers au large, cette flotte de TSV se caractérise par une coque à faible tirant d’eau optimisée pour la navigation fluviale, cinq propulseurs azimutaux offrant une maniabilité et une précision exceptionnelles, ainsi qu’une capacité de navigation bidirectionnelle qui renforce à la fois la sécurité et l’efficacité opérationnelle.
« La conception de pointe et les capacités de manutention de cette flotte reflètent l’expertise de CSL dans la transformation de défis logistiques complexes en solutions maritimes concrètes et hautement performantes », a déclaré Louis Martel, président et chef de la direction de CSL. « En étroite collaboration avec notre client, nous avons conçu un système de transbordement intégré qui permet des exportations de grands volumes sécuritaires, efficaces et continues dans des environnements aux eaux peu profondes. »
CSL a dirigé le développement de cette solution de transbordement, de la conception initiale à l’ingénierie, à la construction et à la livraison. S’appuyant sur sa solide expérience dans la conception de navires autodéchargeants et les opérations de transbordement, CSL a défini les exigences techniques de la flotte, dirigé les phases d’ingénierie et de conception, et assuré la supervision tout au long de la construction.
Le MV Wontanara est le premier des cinq TSV qui entreront en service pour soutenir le projet Simandou, la livraison du reste de la flotte étant prévue au cours des prochains mois.
Groupe CSL est un fournisseur de classe mondiale de solutions maritimes complexes et le plus important propriétaire et exploitant de navires autodéchargeants au monde. Son siège social est situé à Montréal et l’entreprise compte des divisions aux Amériques, en Australie, en Europe et en Afrique. CSL offre une vaste gamme de services d'expédition et de manutention et transporte annuellement des millions de tonnes de marchandises pour des clients des secteurs de la construction, de l'acier, de l'énergie et de l'agroalimentaire.
Contacts médias :
Brigitte Hébert, directrice, Communications
514-653-8854 | brigitte.hebert@cslships.com
Une photo accompagnant ce communiqué est disponible au https://www.globenewswire.com/NewsRoom/AttachmentNg/db0a41e3-3773-4796-a0cd-2a7eff80cf78/fr
CSL Marks the Completion of the First Vessel in World-Leading Transhipment Fleet for Simandou Project
MONTREAL - Tuesday, 28. July 2026
(GLOBE NEWSWIRE) -- The CSL Group (“CSL”), a global leader in responsible marine transportation services, announces the delivery of MV Wontanara, the first of five state-of-the-art transhipment shuttle vessels (TSVs) commissioned to service the Simandou iron ore project in Guinea, one of the world's largest mining and infrastructure developments.
Designed by CSL and built at CSSC Chengxi Shipyard, this groundbreaking fleet of TSVs combines a 41,800-tonne deadweight capacity with a dual-boom self-unloading system that can transfer up to 12,000 tonnes of iron ore per hour, making it the fastest and most efficient TSV fleet in the world.
Purpose-built to move large volumes of iron ore efficiently between river terminals and offshore bulk carriers, the TSV design features a shallow-draft hull optimized for river navigation, five azimuth thrusters that deliver exceptional manoeuvrability and precision, and bi-directional navigation capability that enhances both safety and operational efficiency.
"The advanced design and cargo-handling capabilities of this fleet reflect CSL’s expertise in transforming complex logistics challenges into practical, high-performance maritime solutions," said Louis Martel, CSL President and CEO. "Working closely with our customer, we designed an integrated transhipment system that enables safe, efficient and continuous high-volume exports in shallow-water environments."
CSL led the development of this transhipment solution from concept design through to engineering, construction and delivery. Leveraging its strong track record in self-unloading vessel design and transhipment operations, CSL established the fleet's technical requirements, led the engineering and design phases, and provided oversight throughout construction.
MV Wontanara is the first of five TSVs that will enter service in support of the Simandou project, with the balance of the fleet scheduled for delivery over the coming months.
The CSL Group is a world class provider of complex marine solutions and the largest owner and operator of self-unloading ships in the world. Headquartered in Montreal with operations throughout the Americas, Australia, Europe and Africa, CSL delivers millions of tonnes of cargo annually for customers in the construction, steel, energy and agri-food sectors.
MEDIA CONTACT
Brigitte Hébert, Director, Communications
514-653-8854 │brigitte.hebert@cslships.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/db0a41e3-3773-4796-a0cd-2a7eff80cf78
Lenovo Powers Esports World Cup 2026 as a Founding Partner
PARIS
Lenovo™ joins EWC 2026 as a Global Partner with expanded integration across competition technology at the world’s largest esports event
Lenovo Legion™ desktop PCs and monitors will equip players, broadcast operations, training facilities, and festival experiences throughout Paris this summer
Fans can experience the latest Legion innovations, including the Legion Pro Rollable Concept, during the seven-week competition
(BUSINESS WIRE) -- The Esports Foundation (EF) and Lenovo today announced an expanded partnership, with Lenovo becoming a Global Partner of the Esports World Cup 2026 (EWC) and powering the world’s largest esports event with its high-performance Legion gaming devices.
The EWC 2026 will be bringing the world’s largest esports event to Paris for the first time, welcoming more than 2,000 players, 200 esports teams and fans from over 100 countries between July 6 and August 23. As EWC expands into the international stage, Lenovo joins the event’s Founding Partner roster, bringing its latest Legion desktop PCs and monitors to competition arenas, training facilities, broadcast studios, and festival spaces during the seven-week event.
“We are excited to welcome Lenovo as a Global Founding Partner for the Esports World Cup 2026, as we prepare to bring thousands of players and millions of fans to Paris this summer,” said Mohammed Al Nimer, Chief Commercial Officer of the Esports Foundation. “Across seven weeks, thousands of matches, broadcast hours, and player setups, the technology behind the competition matters just as much as what happens on stage, and we are grateful to Lenovo for bringing its cutting-edge systems that will make our event possible.”
“As one of the largest gaming brands in the world, we are immensely proud to have Lenovo Legion devices powering the world’s largest esports event,” said Volker Düring, VP & GM, Gaming Business, Intelligent Devices Group, Lenovo. “Lenovo’s partnership with EWC reflects a shared commitment to enable top esports athletes to use Legion’s premier gaming devices to compete at the highest levels on the largest esports stage.”
Legion Powers Competition at One of the World’s Largest Esports Events
From competition arenas and broadcast studios to player facilities and fan experiences, Legion hardware will power key aspects of EWC 2026, enabling peak performance across one of the world's biggest esports events. EWC 2026 players will compete using Legion Tower 7i and Tower 5i desktop PCs. This year, athletes will also be competing on Legion monitors as they fight for the top podium spots.
From Competition Stage to Concept Innovation
This partnership has already inspired significant hardware innovation from Lenovo in the Legion Pro Rollable Concept, a 16” rollable Lenovo PureSight OLED technology screen showcased earlier this year at CES 2026. Designed for esports athletes who need a single portable device that allows them to train for high-level competitions around the world, this gaming laptop concept’s display expands from 16” to both 21.5” and 24” sizes. EWC attendees will be able to demo the Legion Pro Rollable in the Legion booth.
Bringing Fans Closer to the Action
Legion branding will appear across EWC 2026 broadcasts and onsite experiences, including the Legion Gauntlet stage and dedicated festival zones featuring Legion laptops, tablets, and peripherals available for fans during the event. Fans will have a chance to win Legion hardware through on-site challenges, while exclusive content featured across Legion channels during EWC 2026 will offer a closer look at the players, setups, and hardware used across the competition.
As a Founding Partner for EWC 2026, Lenovo will also feature as a major part of this year’s global campaign, appearing across creative, broadcast and fan-facing content in the lead-up to and throughout the event.
Building on a Growing Global Esports Partnership
The partnership follows Lenovo’s debut at EWC 2025, where more than 2,000 Legion devices were used across tournament operations, broadcast studios, creator zones, and festival activations. Legion branding appeared across all 24 game titles and seven weeks of international broadcasts, reaching 750 million people across multiple regions and languages worldwide.
The Esports World Cup 2026 will be hosted in Paris from July 6 to August 23, welcoming more than 2,000 players and 200 Clubs from over 100 countries to compete across 24 games and 25 tournaments for a share of the record-breaking $75 million+ prize pool.
For more information, visit the Esports World Cup and explore Lenovo Legion’s full lineup at www.lenovo.com/legion.
About The Esports World Cup
The Esports World Cup (EWC) is a premier annual sporting event and global celebration of competitive excellence and esports fandom. The competition features a unique cross-game format that pits the world's top esports Clubs against one another for the largest prize pool in esports history. Hosted in Paris, France, in the summer of 2026, the EWC will bring gaming and esports communities together again to crown the next Esports World Cup Club Champion. esportsworldcup.com
About Lenovo
Lenovo is a US$83 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Guided by its vision of “Smarter Technology for All”, Lenovo is executing a Hybrid AI strategy that spans Personal AI – one personal AI, multiple devices; and Enterprise AI – helping customers turn data into insights and value. This strategy is delivered through the Group’s commitment to world-class innovation and a full-stack AI portfolio, including devices (PCs, workstations, smartphones, tablets, accessories), infrastructure solutions (server, storage, edge, high performance computing and software defined infrastructure), as well as software, solutions, and services. With a global footprint spanning more than 20 research and development locations and a global supply chain that includes more than 30 manufacturing sites across 10 markets, Lenovo is widely recognized for its operational excellence. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). Learn more at www.lenovo.com and follow the latest news in our newsroom.
LEGION and PURESIGHT are trademarks of Lenovo. All other trademarks are the property of their respective owners.
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Contacts
Lenovo Media Contact:
Global PR – Justin Alters – jalters@lenovo.com
Bitget Supports UNICEF Game Changers Coalition Expansion Into Bangladesh, Indonesia, and Bolivia
VICTORIA, Seychelles - Tuesday, 28. July 2026
(GLOBE NEWSWIRE) -- The UNICEF Game Changers Coalition (GCC) now expands into Bangladesh, Indonesia, and Bolivia. The program, which delivers future-ready skills including digital education, AI and financial literacy to young people through video game development, is supported by Bitget, the world’s largest Universal Exchange (UEX) as part of a three-year partnership launched in 2025.
The expansion brings the initiative’s footprint to 11 countries globally, continuing its broader effort to improve access to digital education across emerging markets. GCC has so far been implemented across Armenia, Brazil, Cambodia, India, Kazakhstan, Malaysia, Morocco, South Africa, and the newly added Bangladesh, Indonesia, and Bolivia.
Bitget joined the coalition in 2025 as part of a three-year collaboration with UNICEF to support financial literacy, including blockchain, and digital skills for young people, especially girls, in emerging economies. Through the partnership, Bitget contributes educational resources including blockchain-focused learning content and access to mentors from the Web3 ecosystem to support GCC programming.
The coalition has expanded rapidly over the past year, reaching more than 642,000 young people, parents, and teachers globally, with girls accounting for 52% of participants. More than 20,000 video games have been created by young people through the GCC curriculum.
Bitget’s team witnessed the program’s real impact during Cambodia’s National Game Jam in December 2025, where over 1,000 young participants took part in a 48-hour challenge to create socially impactful video games. Cambodian teams had won four of seven categories in the previous global UNICEF Game Jam, a 40-day initiative through which young creators in emerging economies built original video games with mentorship sessions and a self-paced online course. “In Cambodia, UNICEF gave us a glimpse into the youth’s aptitude. From coding garbage segregation to healthy eating, they built a range of real-world creative games,” said Simran Alphonso, Head of Public Relations at Bitget. "With strong teaching skills of teachers, we’re positive about our upcoming course and future endeavors which will support these leaders of tomorrow," she added.
“One of the reasons this partnership means so much to me is because I’ve seen firsthand how quickly young people thrive when they’re given the right opportunities,” said Gracy Chen, CEO of Bitget. “I still teach part-time at HKUST because it keeps me connected to what the next generation needs. Seeing UNICEF’s Game Changers Coalition expand into three new markets means many more young people, especially girls, will have the chance to build those skills early. That’s incredibly meaningful to me.”
“Expanding the Game Changers Coalition into Bangladesh, Indonesia, and Bolivia is a milestone in our mission to equip young people, especially girls, with 21st century STEAM and financial skills to shape the future. With partners like Bitget, we’re not just scaling education; we’re fostering inclusivity, building a pipeline of women leaders, and unlocking economic empowerment across emerging markets,” said Sandra Visscher, Executive Director of UNICEF Luxembourg.
GCC addresses the $15B annual economic loss from girls’ digital skills gaps in low/middle-income countries. To learn more, visit: www.unicef.org/innovation/gender-equality/game-changers-coalition.
About Bitget
Founded in 2018, Bitget is the world’s largest Universal Exchange (UEX), serving over 120 million users with access to crypto, tokenized assets, and AI-powered trading tools across major blockchains. Its ecosystem includes Bitget Wallet, an everyday finance app used by over 80 million people. Bitget advances global crypto adoption through partnerships with MotoGP™, and UNICEF.
For media inquiries, please contact: media@bitget.com
About UNICEF
UNICEF works in over 190 countries and territories to reach the most disadvantaged children and build a better world for every child.
UNICEF Luxembourg supports this global mission by mobilizing private sector partnerships and voluntary contributions. It also advocates nationally to uphold children’s rights—focusing on reducing inequalities, promoting gender equality, tackling child poverty, supporting mental well-being, and improving access to justice for every child.
A photo accompanying this announcement is available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/95b43627-d287-4a22-8fde-b86a28e4b2ee
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