NEW YORK - Tuesday, 28. July 2026
(BUSINESS WIRE ) -- Today,
Estée Lauder announces the launch of Glimmer, a new prestige fragrance
created for a new generation of consumers. An amber floral fragrance
with a gourmand twist, Glimmer transforms the power of everyday
"glimmers” - small moments of joy, hope, and connection - into a
sensorial fragrance experience designed to inspire optimism, foster
community, and leave a lasting impression.
Acclaimed actress and
singer Hailee Steinfeld stars as the face of Glimmer. Rooted in the
belief that one spark can ignite many, the campaign positions Hailee and
her singing voice as catalysts for the joy, optimism, and connection
that are at the heart of Glimmer.
“Hailee is the embodiment of
what Glimmer represents; she is confident, has a contagious sense of
joy, and understands the power of connecting with her community,” said
Justin Boxford, Global Brand President, Estée Lauder. “Consumers have
grown up with Hailee and have followed her journey from a young actress
to an accomplished multi-hyphenate artist and cultural force. Her
authenticity, creativity, and ability to inspire audiences across
generations make her the perfect ambassador for Glimmer.”
“Fragrance
has an incredible ability to tell a story without words, evoke emotion,
and create memories that stay with you,” said Hailee Steinfeld. “What
drew me to Glimmer is that it's more than a fragrance; it's a feeling
and I’m honored to be a part of it.”
Hailee Steinfeld’s Glimmer campaign will debut across TV, print, digital, in-store and OOH on July 30, 2026.
Glimmer Eau de Parfum will launch August 2026 at key global retailers and will retail for $130/50ml and $160/100ml.
About Hailee Steinfeld
Academy
Award-nominated actress, multi-platinum recording musician, and
producer, Hailee Steinfeld remains a force to be reckoned with in the
entertainment industry. With credits such as Sinners, Spider-Man: Across
the Spider-Verse, True Grit, Pitch Perfect and Edge of Seventeen, she
has already amassed an enviable resume. Her next project, the Disney
Animation film Hexed, is slated to release later this year.
In
addition to her TV and film career, Steinfeld has cemented herself as a
leader in the pop music industry. Her growing discography includes
double-platinum debut single "Love Myself," triple-platinum hit
"Starving," and platinum-certified singles "Most Girls" and "Let Me Go",
to name a few. To date, she has nearly 8 billion streams globally.
Steinfeld is also the founder of Beau Society, a newsletter-first content platform with over 100,000 readers worldwide.
About Estée Lauder
Estée
Lauder is the flagship brand of The Estée Lauder Companies Inc. Founded
by Estée Lauder, beauty pioneer and one of the world’s first female
entrepreneurs, the brand today continues her legacy of creating the most
innovative, sophisticated, high-performance skin care and makeup
products and iconic fragrances – all infused with a deep understanding
of women’s needs and desires. Today, Estée Lauder engages with women in
over 150 countries around the world and at dozens of touch points – from
in-store to digital. And each of these relationships consistently
reflects Estée’s powerful and authentic point of view.
ELC-B
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Contacts
Tara Connaughton, tconnaug@estee.com
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