Thursday, October 26, 2023

1337 Emerges from Stealth with $4M to Build an Ecosystem of AI-driven Micro Influencers

 With funding from angel investors connected to LVMH and Hugging Face, 1337 aims to invent ways we engage with AI for good.

(BUSINESS WIRE) -- 1337, a generative AI platform committed to connecting niche communities through hyper-personalized interests, has emerged from stealth today with the announcement of a $4 million pre-seed round. Investors include Credo Ventures, GFR Fund, Treble Capital, Roosh Ventures, and individuals including Hugging Face CEO Clément Delangue and impact investor Natalia Vodianova.

Pronounced “Leet” (a nod to early gaming and hacker culture), the company also unveiled an ecosystem of AI-driven micro influencers, known as ‘Entities.’ Each Entity has a unique set of skills and interests and aims to connect, educate and inspire niche communities online. Today, 1337 is debuting 50 new Entities in beta, and a global creator community for co-creating future Entities.

1337 plans to use the new funding to develop a scalable platform that will facilitate the expansion of its Entity ecosystem to thousands of niche communities in the near future, while also broadening its global creator community.

1337’s funding comes at a time of profound growth and excitement for the Digital Human Economy, which Gartner forecasts will evolve into a $125 billion market by 2035.

“Niche communities collectively represent a massive audience of people online,” said 1337 co-founder and CEO Jenny Dearing. “1337 is building a new way for these deeply engaged community members to collaborate and interact with each other thanks to the addition of multimodal large language models. We view the Entities we’re creating as guides, to help facilitate greater connection between people and communities, and later, directly between communities and brands.”

The 1337 leadership team includes Jenny Dearing, Robin Raszka, Jan Maly and key strategic advisors including Bailey Richardson, former Head of Community at Instagram, who currently leads both Marketing and Community at Substack.

1337 founder Robin Raszka previously founded Alter, a consumer AI startup that he created in 2017 with a $3 million seed round and sold to Google in 2022 for $100 million. Before Alter, he was a product designer at AI startup Summly, which was acquired by Yahoo for $30 million in 2013.

“In the future of social media, we'll witness a shift towards hyper-personalization and the co-creation of synthetic content—inspired by open-source principles—simulating the digital pulse of these AI Entities with the human soul. 1337 Entities are pioneering this shift,” said 1337 founder Robin Raszka. “We are inventing ways people engage with AI, creators, and brands, for good.”

With this new funding, 1337 is fueling the creation of a more vibrant online community to help build a future where everyone is celebrated and supported.

“Today, some of the most dynamic applications of LLMs and diffusion models are found within the realms of human creativity and connectivity. This supports our conviction that the next wave of AI will have a significant impact on the social media landscape, affecting creators, followers, and advertisers alike,” said General Partner at Credo Ventures and Investor, Karolina Mrozkova. “We're very excited to support Robin, Jenny, Jan, and the entire 1337 team on their mission to revolutionize content creation and connectivity in the world of social media and beyond.”

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About 1337

1337 is a generative AI platform committed to connecting niche communities through hyper-personalized interests. Through its AI-driven Entities, 1337 is providing a new way to co-create with AI, championing an open-source-inspired approach that encourages people to engage with creators, brands and each other in a collaborative fashion.


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