Campaign created by Hill Holliday unites an industry and enlists the world to help end the global water crisis
NEW YORK. - Saturday, March 22nd 2014 [ME NewsWire]
Special Yahoo logo animation will run for 24 hours
(BUSINESS WIRE) On World Water Day, March 22, 2014, WHOLE WORLD Water, a new social enterprise that unites the hospitality and tourism industry to collectively address one of our world’s most pressing issues, access to clean and safe water, will launch a global call to action: Give the #WholeWorldWater.
One of the most prominent creative elements is a custom animation of the Yahoo logo to represent the ebb and flow of water, which will run on March 22.
The Give the #WholeWorldWater campaign will focus on galvanizing consumers to get involved in simple yet powerful ways. To raise awareness of this new social enterprise and the issue it addresses, consumers around the world can simply share a bottle of WHOLE WORLD Water through Facebook and Twitter – sharing stats and facts about the global water crisis. If consumers want to get further involved, through a partnership with Foursquare, they can help recruit their favorite hotels and restaurants to join WHOLE WORLD Water. And finally, they can donate directly to the WHOLE WORLD Water Fund thru PayPal, where 100% of the money raised will be invested in clean and safe water initiatives globally. This digital media campaign was created by Hill Holliday, agency of record for WHOLE WORLD Water, and The Audience, social media agency of record out of London.
“We asked ourselves how we could get people’s attention in a crowded digital space for one day, to get them to think about the world’s water shortage. Then we thought: what if we remove H20 from websites? What if the H’s and O’s literally disappeared from the internet? And what site would allow us to do this and reach hundreds of millions of people to spread the word? The first partner who came to mind was Yahoo,” said Dave Banta, EVP, Executive Creative Director at Hill Holliday.
“World Water Day is a day we celebrate innovative solutions that are focused on ending the global water crisis. WHOLE WORLD Water is one of those solutions. This new business model helps our members reduce costs, increase revenue, reduce plastic waste, and significantly increases funding for clean and safe water initiatives. And now we’re providing consumers easy ways to help us spread the word,” said Jenifer Willig and Karena Albers, cofounders of WHOLE WORLD Water.
“Solving our world’s great challenges requires screwing business as usual,” said Sir Richard Branson, Founder of Virgin Group and advisor to WHOLE WORLD Water. “Through the cooperation of government, the private and social sectors, and campaigns such as WHOLE WORLD Water, we can develop better business approaches and humanitarian solutions. I hope you’ll join us on March 22, World Water Day, to make an impact.”
Sir Richard, along with campaign ambassadors and friends Tilda Swinton, Yves Behar, Gabriel Byrne, David de Rothschild, Edward Norton, Shekhar Kapur, Graham Hill, Waris Ahluwalia, Ryan McGinley, Stanley Johnson, Haider Ackermann, and Ben Elliott are working with WHOLE WORLD Water to help raise awareness and encourage others to follow.
“We believe that a company must have a purpose beyond purely enriching shareholders. Both our Guests and our Hosts (Soneva-speak for employees) love the example of WHOLE WORLD Water,” said Sonu Shivdasani, Chairman & CEO of Soneva Group and cofounder of WHOLE WORLD Water.
About the issue:
Today, more than one billion people are without access to clean and safe drinking water. This is more than a developing-world problem, water scarcity is a primary issue that we all face today, and must all support the solutions designed to address and eradicate it.
About WHOLE WORLD Water:
Developed to end the global water crisis, WHOLE WORLD Water works to unite the hospitality and tourism industry to filter, bottle, and sell its own water, and contribute 10% of the proceeds to the WHOLE WORLD Water Fund. 100% of the proceeds are invested in clean and safe drinking water issues worldwide. Founded in 2012 by ecopioneer and visionary Sonu Shivdasani, award-winning documentary filmmaker Karena Albers, and Jenifer Willig, former CEO of the (RED) campaign, WHOLE WORLD Water seeks to prove that social, environmental, and economic progress are not mutually exclusive. For more information, please visit www.wholeworldwater.co and join the conversation on Twitter @WHOLEWORLDWater.
About The WHOLE WORLD Water Fund:
The WHOLE WORLD Water Fund was established to radically increase resources to provide access to clean and safe water to communities around the world. Designed specifically for clean and safe water investments, the fund can be accessed by organizations, charities and social enterprises focused on clean and safe drinking water issues. Trustees of the fund include Sonu Shivdasani, Sir Jonathon Porritt, Fraser McColl, and Carrie Lee.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140321005305/en/
WHOLE WORLD Water
Jenifer Willig, 646-240-2123
Karena Albers, 917-623-5623