Johannesburg, South Africa - Thursday, 25. June 2026
Cardholders worldwide gain access to a curated collection of Priceless
experiences and exclusive cardholder offers across nine African markets:
South Africa, Kenya, Morocco, Mauritius, Ghana, Tanzania, Uganda,
Rwanda and Zimbabwe.
Expansion of Priceless.com advances
Mastercard’s commitment to Africa’s digital travel economy, boosting
engagement and preference across key markets.
Mastercard
has expanded its global lifestyle platform, Priceless.com, to Africa,
unlocking a new way for Mastercard cardholders around the world to
explore the continent’s most iconic destinations. The platform brings
together culturally rich journeys across nine African markets, including
South Africa, Kenya, Morocco, Mauritius, Ghana, Tanzania, Uganda,
Rwanda and Zimbabwe, offering travellers access to Africa through a
premium, curated lens.
From wildlife encounters beneath African
skies to hidden galleries and exotic coastal festivals, Priceless Africa
ignites travel as a powerful passion point. Cardholders can now
discover a one-of-a-kind Africa shaped by creativity, heritage and deep
community connection. Each experience is curated across Mastercard’s
leading passion categories: culture and creativity, culinary, nature and
wildlife, and adventure, enabling travellers to securely and seamlessly
explore what they love most.
Mastercard offers a range of travel
benefits, including hotel and flight savings, airport lounge access,
and seamless booking across leading travel platforms, car rentals, and
e-hailing services. The result is a seamless, secure, and truly
rewarding journey at every touchpoint.
The launch comes as
Africa’s travel sector continues to expand, making it one of the
fastest-growing tourism regions globally. The region welcomed 81 million
international tourists in 2025, marking an 8% year-on-year increase,
according to UN Tourism. As more travellers seek authentic,
purpose-driven experiences, Mastercard and its partners are supporting
this growth through curated experiences across key passion points,
alongside secure and seamless payments that enhance the travel journey.
Peak
travel seasons offer unique moments for Mastercard and its partners to
support travellers through distinctive Priceless experiences, alongside
secure and seamless payments that enhance every step of the journey.
Ahmed
Abdel-Karim Hussein, Executive Vice President, Integrated Marketing
& Communications, Eastern Europe, Middle East and Africa, said:
“Africa is one of the most culturally diverse and creatively inspiring
destinations in the world, and today’s travellers are seeking moments
that are deeply human and rooted in local culture. With Priceless
Africa, we are opening the door to authentic, unforgettable experiences,
while ensuring Mastercard’s secure and seamless payments support every
step of the journey, connecting people to their passions as they
discover the continent’s extraordinary spirit.”
Priceless Africa
brings together the moments that define the continent. Cardholders can
rise over Amboseli in a sunrise hot air balloon, walk Cape Coast Castle
by candlelight, trek with mountain gorillas through Rwanda’s Volcanoes
National Park or Uganda’s Bwindi forests, share a Bedouin dinner in the
Agafay Desert, hike Mauritius’ Le Morne Brabant before a home-cooked
Creole lunch, sail Menai Bay aboard a traditional dhow, track rhinos on
foot through Matobo Hills, head into the bush with the Kruger K9
anti-poaching team or design a one-of-a-kind piece with one of Accra’s
leading fashion houses. Every market, every passion, all curated and
bookable in one place. Experience of availability varies by market and
is subject to change.
The launch is anchored by Mastercard’s “You
Have To Be Here” travel campaign, a continent-wide creative platform
built to inspire cardholders to discover Africa through curated
storytelling, content series and always-on travel inspiration. This
campaign launched on 18 June and will run until December 2026.
Priceless
Africa is now live on Priceless.com in select markets, with rollout
across all nine markets and additional experiences continuing throughout
2026 as Mastercard expands its footprint into even more African
markets.
For Mastercard cardholders everywhere, the full
Priceless Africa collection is live now and ready to book at
priceless.com/africa.
For more information, please watch the video here: https://www.youtube.com/watch?v=5hvUeCuTaBk
About Mastercard
Mastercard
powers economies and empowers people in 200+ countries and territories
worldwide. Together with our customers, we’re building a resilient
economy where everyone can prosper. We support a wide range of digital
payments choices, making transactions secure, simple, smart and
accessible. Our technology and innovation, partnerships and networks
combine to deliver a unique set of products and services that help
people, businesses and governments realize their greatest potential.
www.mastercard.com
Permalink
https://www.aetoswire.com/en/news/2506202655884
Contacts
Kanyi Mwangi
Kanyi.Mwangi@mastercard.com
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