Tuesday, April 20, 2021


 New partnership covers Zee TV, Zee Cinema, Zee Keralam, Zee Alwan and Zee Aflam

Dubai, United Arab Emirates-Sunday 18 April 2021 [ AETOS Wire ]

ATL Media, the commercial arm of Zee Entertainment Middle East has appointed DigiNet Arabia, a Choueiri Group company, to take charge of its commercial advertising sales across the MENA region.

The tie-up which commences April 1, 2021 will run across to December 31st, 2025 and covers Zee Entertainment’s premium media assets, namely Zee TV, Zee Cinema, Zee Keralam, Zee Alwan and Zee Aflam.

The agreement is aimed at furthering Zee’s growth and expansion plans in the MENA region and will be focused on promoting their TV Channels to regional advertisers and brands.

Present at the signing ceremony were Senior Management and Executives from both ATL Media and Choueiri Group. Speaking on the occasion, Manoj A Mathew, Territory Head Zee Entertainment MENAPT stated that “Zee has been operating in MENA for over 25 years, it continues to lead the South Asian TV space and competes aggressively with local Arabic mainstream TV networks. Our new partnership with Choueiri Group is aligned with our strategic expansion plans, which will witness us taking our TV offerings to new heights of innovation and excellence, in doing so, we hope to meet the most discerning demands of both viewers and advertisers across the Arab world and beyond. Furthermore, it will also allow us to expand our other areas of investment like Arabic movies and local content production”.

He went on to state that “Choueiri Group’s proven track record and continued commitment to innovation made them the ideal choice of partners, as we are all looking forward to Zee’s transformation and success in the digital age”.

Also stating his views on the latest appointment, Choueiri Group’s Chairman and CEO, Pierre Choueiri said that “We are very excited about this collaboration with the flagship TV channels from Zee Entertainment. Our partnership will be focused on unlocking the fullest commercial potential of these assets, as highly effective advertising platforms for regional brands. We will also be building upon Zee Entertainment’s existing strengths while adapting to the changing media landscape, to ensure that their TV platforms become the best that they can be”.

“Zee’s strength lies in its ability to transform and adapt to the markets it operates in; Our large global presence in 170+ countries and touching the lives of over 1.3 billion people reflects our determination and position as an international media leader. The Zee portfolio spanning linear, OTT, movies, music and events has something for every stakeholder. We have some exciting plans ahead and this collaboration with Choueiri Group will allow us to further increase our investment in the region to focus on other content and digital opportunities.” said Ashok Namboodiri – Chief Business Officer, International Business at Zee Entertainment.

About (Zee Entertainment):

From giving India its first private satellite TV channel in 1992, to reaching 1.3+ billion viewers around the world through linear and digital platforms, Zee Entertainment, today, is the global entertainment go-to, with an integrated team creating and serving extraordinary content with worldwide presence across 173 countries with over 80 TV channels.

In Middle East and North Africa, Zee Entertainment is one of the leading media networks with diversified channels entertaining South Asian and Arab audiences. Zee TV, Zee Cinema and Zee Keralam cater to South Asian audience as Pay TV Channels, while Zee Aflam and Zee Alwan are two dedicated channels for Arab audience, which are available free-to-air. In addition to the digital presence via Zee5 and Weyyak.

About (Choueiri Group):

As the leading media representation group in the Middle East, Choueiri Group is a company built from the ground up over the past forty plus years. Today, the Group’s companies' market and manage the advertising space of 19 satellite and 1 terrestrial television stations, 14 print titles, 18 radio stations, 40+ web portals along with their apps and the largest network of outdoor signs in the GCC. Choueiri Group operates in ten markets covering the MENA region, Europe and Japan and ensures the best support for its regional and international clients through its extensive network of fourteen subsidiaries, 3 representative offices and more than 700 committed executives.


Choueiri Group

Assad Jamil, +97144545454


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