Thursday, October 27, 2016

Flurry Analytics Announces Advancements to Yahoo’s Mobile Developer Suite

Introducing Crash Analytics 2.0 and Revenue Analytics to enable continued growth for developers, worldwide

SUNNYVALE, Calif. - Thursday, October 27th 2016 [ME NewsWire]

(BUSINESS WIRE)-- Flurry Analytics today announced the availability of two advancements to the Yahoo Mobile Developer Suite, Crash Analytics 2.0 and Revenue Analytics. With the addition of these two features, Flurry Analytics is now the most comprehensive analytics suite available to developers worldwide, at any scale.

"At Flurry, we’re focused on creating products that help developers around the world build better apps to successfully grow and scale their businesses,” said James Kelm, Senior Director of Product Management at Yahoo. “The rollout of advanced crash and revenue analytics capabilities on Flurry provides developers with an all-in-one suite of tools to give them a 360-degree view of their app's performance."

Crash Analytics provides developers information about application crashes, caught exceptions and logged errors, all in real time. This functionality is vital for determining the root cause of any issues quickly, while keeping apps running smoothly and customers happy at the same time. With Flurry Crash Analytics 2.0, developers now have the power to:

    Compare the health of apps over the last year
    Survey the health of app collections over the last 24 hours
    Investigate and dive deep into the specifics of a given issue, including device details and symbolicated stack traces

Revenue Analytics allows developers to track In App Purchase (IAP) Revenue from transactions that occur within iOS or Android apps. With Revenue Analytics in Flurry, developers can determine if an app is producing revenue, regardless of the currency of the transaction. By adding revenue analytics, developers can also gain insights into the:

    Average revenue across all devices and the number of devices making purchases
    Products that are driving the most revenue
    Amount of IAP revenue confirmed via Receipt Validation

Mobile developers can access these new tools today, by visiting

About Yahoo

Yahoo is a guide focused on making users' daily habits inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom ( or the Company's blog (

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Yahoo! Inc.

Kym Lino


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