Monday, August 28, 2023

Experian Named Technology Leader in Digital Decisioning Platforms by Quadrant Knowledge Solutions’ 2023 SPARK Matrix

 COSTA MESA, Calif. - Thursday, 24. August 2023

Report Highlights Market-Leading Data and Advanced Analytical Modeling that Accelerate Speed to Market and Enhance the Consumer Experience

(BUSINESS WIRE) -- Experian proudly announced that it was named a Technology Leader in Digital Decisioning Platforms by Quadrant Knowledge Solutions’ 2023 SPARK Matrix™, which provides strategic insights on how market participants rank based on technology excellence and customer impact. The SPARK (Strategic Performance Assessment and Ranking) Matrix categorizes global suppliers into three sections: Aspirants, Strong Contenders and Technology Leaders, the highest-ranked category.

Differentiating Experian among the Technology Leaders is its incorporation of specialized data, unique feature sets and advanced analytics to deliver custom credit risk decisioning strategies for clients. Experian’s decisioning management platform operationalizes the power of rich data, advanced analytics and automated decisioning software to support and optimize the consumer lifecycle. It offers credit risk and strategy expertise, fast deployment of strategies into test and production, and proactive monitoring of performance.

“This Technology Leader recognition spotlights the best-in-class capabilities of our decisioning management platform, which provides market-leading data, orchestration and automation, advanced analytical models, decision performance and reporting,” said Alex Lintner, Chief Executive Officer, Experian Software Solutions. “All of these integrated features accelerate speed to market for our customers’ products and services, and dramatically improve the consumer experience.”

Experian’s decisioning management platform integrates several of the company’s leading technologies and assets, including Experian PowerCurve®, a unified, component-based, automated decision engine that incorporates Experian’s comprehensive data, strategy design, decision automation, and detailed monitoring and reporting; Ascend Analytical Sandbox™, a best-in-class advanced analytics environment built to deliver deeper insights, data visualization, business intelligence and model development; Ascend Ops™, which empowers lenders to deploy new features and models in days or weeks instead of months; and more.

According to Arun U, Analyst at Quadrant Knowledge Solutions, “Experian’s decisioning platform, PowerCurve, empowers its users to continuously build and refine decision-making techniques, along with enabling the reuse and standardization of decision logic across organizations by facilitating collaborative decisioning solution design. The platform also promotes the incorporation of AI-powered dynamic strategies, AI-driven identity verification, and device intelligence to streamline data gathering and case management.”

The scalable, modular platform resides on a cloud-based infrastructure that makes these solutions accessible to customers of all sizes.

The 2023 SPARK Matrix on Digital Decisioning Platforms highlights the growth of these platforms and the changing market trends that are driving their adoption, including the role of machine learning and AI. Learn more about the report at

About Experian

Experian is the world’s leading global information services company. During life’s big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organisations to prevent identity fraud and crime.

We have 22,000 people operating across 32 countries and every day we’re investing in new technologies, talented people, and innovation to help all our clients maximize every opportunity. With corporate headquarters in Dublin, Ireland, we are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index.

Learn more at or visit our global content hub at our global news blog for the latest news and insights from the Group.

Experian and the Experian marks used herein are trademarks or registered trademarks of Experian and its affiliates. Other product and company names mentioned herein are the property of their respective owners.


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Michael Troncale
Experian Public Relations
+1 714 830 5462


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